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Surface Pro 8 Pen

Fail

Shoppers spend an estimated $22K a year here, so Surface Pro 8 Pen is a Fail.

Flapen Score
34
34 / 100
Ranks 2,016 of 2,221 Cell Phones & Accessories niches · −12 vs the category median of 46
Market size
$22K/yr12K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
74%top-5 click share · 10 brands · 72 sellers

Flapen Score

Surface Pro 8 Pen against its category

The dotted line is the Cell Phones & Accessories average. Past it, Surface Pro 8 Pen is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 8 Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Pro 8 Pen 12K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
3.6%
Market size, estimated
$22Ka year
Peak month
August1.7× the quietest month
Top search term
surface pro 8 pen5K searches a year

02 · Price

A sale here is worth $54.41.

Listings sell for $54.41 on average, from $16.16 to $193.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $54.41 that is $0 to $5K a year per listing.

Average price
$54.41inside the $15 to $100 sweet spot
Price range
$16.16–$193.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #365 within Stylus Pens. It carries 1,797 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
3.5%
Average rank
#365in Stylus Pens
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,797per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Surface Pro 8 Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

72

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 131%
  • Brand 226%
  • Brand 320%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Surface Pro 8 Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Surface Pro 8 Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro 8 pen5K/yr
  • surface pro x pen2K/yr
  • microsoft surface pro 8 pen2K/yr
  • microsoft surface pro 9 pen2K/yr
  • microsoft surface pro x pen858/yr
  • surface duo pen474/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 8 Pen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Charging”
4.7%of orders come back
“Does not hold charge”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Surface Pro 8 Pen questions

Answered from the same tracked data.