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36

surface pen tips

Skip it

Prices mostly outside the sweet spot ($6.88–$14.64) — this niche doesn't clear our bar today.

Market size 5Growth 8Conversion 81Competition 23Returns 72Price range 0Avg price 33Brand share 41Review moat 71Quality gap 60

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good663.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.97

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-34.2%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 23K searches

Price range

Bad$6.88–$14.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, surface pen tips is a $20K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 36/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

surface pen tips market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$25K–$30K
units × avg price
Conversion rate
8.6%
Avg BSR
#693
Page quality
0%
Prime
93%
Sponsored
86%
Out of stock
13.9%
Avg brand age
39 months
Avg seller age
235 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • MoKo30%
  • TiMOVO19%
  • TUWEIPAIKE13%
  • REEYEAR9%
  • JvKzaen9%
  • ALEXANDRA6%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -34.2% search growth over the last 90 days.
800600Spike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Top surface pen tips search terms

  • surface pen tips9K/yr
  • microsoft surface pen tips6K/yr
  • surface pro pen tips4K/yr
  • microsoft pen tips2K/yr
  • surface pen tip1K/yr
  • surface pro pen tip647/yr
  • microsoft pen tip replacement338/yr
All search terms

Top surface pen tips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about surface pen tips

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“they fit perfectly”

Advertised Vs Actual Product17%

“Works as should”

Value For Money16%

“was very pleased that not only was the price affordable”

Quality-Overall10%

“Amazing quality”

Assembly/Installation8%

“Installation is simple”

Durability6%

“They also seem fairly durable”

Compatibility-Overall4%

“they are listed as compatible with Surface Pro 2017. Model 1776”

Design-Overall3%

“concept seem solid”

Material Quality3%

“Furthermore, the material appears durable, as the tips do not wear down quickly with daily use”

Touch/Button Controls2%

“The tip clicked in giving a solid connection”

What buyers complain about

Durability33%

“so durability is unknown at this time”

Noise Level19%

“Only downside is it is a bit louder when you are tapping the screen or writing/drawing”

Compatibility-Overall8%

“Compatibility seems to be the main issue here”

Size-Overall8%

“it's super small like the size of a quarter will not buy again be careful buying from them you get used products”

Color8%

“this came used the tips are dirty the packaging was open missing labels there aren't any color indicators”

Touch/Button Controls3%

“they can be a touch louder when tapping the screen”

Top return reasons

Compatibility-Overall31%
Functionality-Overall27%
Size-Overall27%
Connectivity-Overall5%
Defective Material/Parts4%
Value For Money2%
Advertised Vs Actual Product2%
Touch Screen1%
Quality-Overall1%
Durability0%

Common questions

Is surface pen tips profitable to sell on Amazon United States?
The niche generates $20K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Skip it (36/100).
How competitive is the surface pen tips niche?
10 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in surface pen tips?
Top complaints mined from reviews: Durability, Noise Level, Compatibility-Overall. The return rate is 2.1%.
When does demand for surface pen tips peak?
Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the surface pen tips niche?
Listings span $6.88–$14.64; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.