Surface Pen

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $728K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

4.6%

Market size, estimated

$728Ka year

Peak month

September1.9× the quietest month

Top search term

microsoft surface pen70K searches a year

Listings sell for $46.50 on average, from $18.72 to $127.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $46.50 that is $47K to $58K a year per listing.

Average price

$46.50inside the $15 to $100 sweet spot

Price range

$18.72–$127.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$47K–$58K

Returns

4.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #226 within Stylus Pens. It carries 1,848 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

82%

Out of stock, average day

10.3%

Average rank

#226in Stylus Pens

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,848per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months