Surface Pen
FailDemand is soft, at -12.3% this quarter, so Surface Pen is a Fail.
- Flapen Score
- 47 / 100Top 45% of 2,221 Cell Phones & Accessories niches · +1 vs the category median of 4647
- Market size
- $728K/yr340K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 103 sellers
Flapen Score
Surface Pen against its category
The dotted line is the Cell Phones & Accessories average. Past it, Surface Pen is stronger. Inside it, weaker.
Market
The Surface Pen market on Amazon at a glance
Surface Pen is a $728K a year market on Amazon United States, with 340K searches a year. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
Demand falls short.
Shoppers search 340K times a year and 4.6% buy. Search demand moved -12.3% in 90 days, so the $728K a year market is softening.
- Search volume
- 340K
- Search growth, 90 days
- -12.3%
- Conversion
- 4.6%
- Market size
- $728K
02 · Money
The money is there.
Shoppers bought 15K to 20K units at $46.50 on average, 1,000 to 1,250 per product. Units times price is $698K to $930K a year.
- Units sold
- 15K–20K
- Units per product
- 1,000–1,250
- Average price
- $46.50
- Units × price
- $698K–$930K
03 · Shelf
Brands here are settling in.
The average listing ranks #226. 82% of listings ship Prime. 71% of the shelf is sponsored, so budget for ads. The average listing is out of stock 10.3% of the time. The average brand has sold here for 44 months.
- Average BSR
- #226
- Prime
- 82%
- Sponsored
- 71%
- Out of stock
- 10.3%
- Average brand age
- 44 months
Products
Top Surface Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Metapen Stylus Pen M1 for Microsoft Surface (75-Day Battery Life Smooth Writing) Compatible with Surface Pro 11/10/X/9/8/7/6/5/4/3/Book 3/Laptop 4/Studio 2 ASUS VivoBook Flip 14 for Students&Doers
- Price
- $27.13
- Rating
- 4.4/5
- Reviews
- 5,681
- Age
- 4y ago
Stylus Pen for Microsoft Surface Pro11/10/9/8/X/7+/6/5/4 Surface Go 4/3/2/1 Surface Laptop1-5/Studio/Book 3/2/1 with Eraser Side Button Palm Rejection Tilt Function 1024 Pressure
- Price
- $18.72
- Rating
- 4.3/5
- Reviews
- 1,515
- Age
- 2y ago
Microsoft Surface Pen Platinum Model 1776 (EYU-00009)
- Price
- $61.68
- Rating
- 4.6/5
- Reviews
- 8,719
- Age
- 10y ago
Microsoft Surface Slim Pen 2 Matte Black - Bluetooth 5.0 Connectivity - 4 096 points of pressure sensitivity - Create in real time with zero force inking - Take notes naturally with haptic motor - Sha
- Price
- $99.84
- Rating
- 4.5/5
- Reviews
- 1,615
- Age
- 4y ago
QLAYA Surface Pen for Microsoft Surface/ASUS VivoBook 4096 Pressure Sensitivity Eraser and Palm Rejection Rechargeable Stylus for Surface Pro 11/10/X/9/8/7/Studio 2 Black
- Price
- $31.56
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago
Trending
90-day click momentum
HATOKU Stylus Pen for Microsoft Surface: Slim Pen with 60H Long Battery - 4096 Pressure Sensitivity - 40min Fast Charging MPP2.0 Active Pencil for Surface Pro 11 10 X Laptop Studio Business Take Notes
- Price
- $34.36
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 3mo ago
Surface Pro Pen Stylus - Surface Pen for Surface Pro 12/11/10/X/9/8/7/6/5/Go 3/Go 2/Book/Laptop 5/Studio 2 with 4Nibs 4096 Pressure Sensitivity Palm Rejection Rehargeable Surface Pencil
- Price
- $26.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago
QLAYA Surface Pen for Microsoft Surface/ASUS VivoBook 4096 Pressure Sensitivity Eraser and Palm Rejection Rechargeable Stylus for Surface Pro 11/10/X/9/8/7/Studio 2 Black
- Price
- $31.56
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago
Microsoft Surface Pen for Surface Pro 7 Pro 6 Surface Laptop 3 Surface Book 2 Laptop 2 Surface Go Studio 2 Pro 5 Pro 4 4096 Pressure Points Rubber Eraser Bluetooth 4.0 Platinum
- Price
- $68.48
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 6y ago
Stylus Pen for Microsoft Surface Pro12/11/10/9/8/X/7+/6/5/4/3 Surface Go 4/3/2/1 Surface Laptop1-5/Studio/Book 3/2/1 with Eraser Side Button Palm Rejection Tilt Function 1024 Pressure
- Price
- $19.59
- Rating
- 4.3/5
- Reviews
- 1,515
- Age
- 2y ago
Newest
by launch dateHATOKU Stylus Pen for Microsoft Surface: Slim Pen with 60H Long Battery - 4096 Pressure Sensitivity - 40min Fast Charging MPP2.0 Active Pencil for Surface Pro 11 10 X Laptop Studio Business Take Notes
- Price
- $34.36
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 3mo ago
Surface Pro Pen Stylus - Surface Pen for Surface Pro 12/11/10/X/9/8/7/6/5/Go 3/Go 2/Book/Laptop 5/Studio 2 with 4Nibs 4096 Pressure Sensitivity Palm Rejection Rehargeable Surface Pencil
- Price
- $26.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago
Surface Slim Pen 2 Matte - Bluetooth 5.0 Connectivity - 4 096 Points of Pressure Sensitivity - with Slim Pen 3 Tips and Pencil Holder
- Price
- $127.19
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 1y ago
QLAYA Surface Pen for Microsoft Surface/ASUS VivoBook 4096 Pressure Sensitivity Eraser and Palm Rejection Rechargeable Stylus for Surface Pro 11/10/X/9/8/7/Studio 2 Black
- Price
- $31.56
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago
Surface Pen - Surface Pro Pen Stylus for Surface Pro 11/9/10/8/X/7/6/5/4/3 USB-C Fast Charge Draw or Write Like on Paper Surface Pro 11 Copilot Pen for Surface Go 2/3/4/Book/Laptop/Studio
- Price
- $27.15
- Rating
- 3.9/5
- Reviews
- 306
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
103
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Microsoft31%
- metapen24%
- Milikilo21%
- QLAYA8%
- FKAfusiontech7%
- iafer3%
- Open — no brand owns it (4 brands, 7%)
Demand
Surface Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Surface Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microsoft surface pen70K/yr
- surface pen70K/yr
- surface pro pen58K/yr
- microsoft surface pro pen25K/yr
- surface pro 7 pen16K/yr
- microsoft pen17K/yr
- surface pro stylus10K/yr
- microsoft surface stylus7K/yr
- surface pro 11 pen9K/yr
- surface pro stylus pen7K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
and both do not put this pen in pair mode
It does not pair with surfaces
NOT Bluetooth compatible
Does not hold charge
Won't charge
Not being able to charge renders the device useless
It stopped working properly after two months of use
Not durable
Wont last
the pen stopped working all together
Doesn't work
Never worked
wont connect
it coming with no instructions made connecting to my computer difficult
Keeps disconnecting very frequently
Love
Excellent product
The build quality feels nice in the hand
The pen's quality is decent
Performance & Compatibility
Works great with my Surface
compatible with many brands
Excellent value for the price
Good value
not overpriced
One of the standout features is the instant connectivity
connects super easily
This works and connects to my laptop easily
Charging is quick
It charges pretty fast
holds charge well
Return
4.6% Return rate 9% Fixable by listing
and both do not put this pen in pair mode
It does not pair with surfaces
NOT Bluetooth compatible
the pen stopped working all together
Doesn't work
Never worked
wont connect
it coming with no instructions made connecting to my computer difficult
Keeps disconnecting very frequently
Does not hold charge
Won't charge
Not being able to charge renders the device useless
could not find thiis size pen
I wish it was a tad bit shorter to fit in the pen holder of the MS OEM KB
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pen questions
Answered from the same tracked data.