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Stylus Pen for Ipad

Maybe

Shoppers spend an estimated $10.3M a year here. But demand is soft, at -30.0% this quarter, so Stylus Pen for Ipad is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 2,221 Cell Phones & Accessories niches · +9 vs the category median of 46
Market size
$10.3M/yr8.2M searches / yr
90-day growth
-30.0%search demand this quarter
Competition
61%top-5 click share · 15 brands · 42 sellers

Flapen Score

Stylus Pen for Ipad against its category

The dotted line is the Cell Phones & Accessories average. Past it, Stylus Pen for Ipad is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stylus Pen for Ipad market on Amazon at a glance

Shoppers on Amazon United States searched for Stylus Pen for Ipad 8.2M times last year and spent an estimated $10.3M. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
6.8%
Market size, estimated
$10.3Ma year
Peak month
December2.5× the quietest month
Top search term
ipad pencil2.1M searches a year

02 · Price

A sale here is worth $18.52.

Listings sell for $18.52 on average, from $6.64 to $94.61. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $18.52 that is $556K to $741K a year per listing.

Average price
$18.52inside the $15 to $100 sweet spot
Price range
$6.64–$94.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
$556K–$741K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #13 within Stylus Pens. It carries 13,112 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#13in Stylus Pens
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,112per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stylus Pen for Ipad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

42

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 125%
  • Brand 220%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Stylus Pen for Ipad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Stylus Pen for Ipad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pencil2.1M/yr
  • apple pen1.6M/yr
  • stylus pen for ipad1.5M/yr
  • ipad pen969K/yr
  • ipad stylus431K/yr
  • pen for ipad197K/yr
  • styluses145K/yr
  • ipad stylus pen197K/yr
  • tablet pen136K/yr
  • pencil for ipad133K/yr

Reviews and returns

What reviews say buyers love and hate about Stylus Pen for Ipad

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
2.1%of orders come back
“not durable at all”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stylus Pen for Ipad questions

Answered from the same tracked data.