Stuff for Boys 12-14
FailThe top 5 brands take 96% of clicks, so Stuff for Boys 12-14 is a Fail.
- Flapen Score
- 41 / 100Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 4641
- Market size
- $187K/yr250K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 12 sellers
Flapen Score
Stuff for Boys 12-14 against its category
The dotted line is the Cell Phones & Accessories average. Past it, Stuff for Boys 12-14 is stronger. Inside it, weaker.
Market
The Stuff for Boys 12-14 market on Amazon at a glance
Shoppers on Amazon United States searched for Stuff for Boys 12-14 250K times last year and spent an estimated $187K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.
- Searches, last 12 months
- 250K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $187Ka year
- Top search term
- stuff for boys 12-1435K searches a year
02 · Price
A sale here is worth $51.18.
Listings sell for $51.18 on average, from $10.76 to $274.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $51.18 that is $0 to $5K a year per listing.
- Average price
- $51.18inside the $15 to $100 sweet spot
- Price range
- $10.76–$274.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #1,813 within Stands. It carries 735 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 50%
- Out of stock, average day
- 28.0%
- Average rank
- #1,813in Stands
- Average rating
- 3.93 starsAmazon United States average 4.42 stars
- Average reviews
- 735per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Stuff for Boys 12-14 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- Brand 139%
- Brand 237%
- Brand 310%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Stuff for Boys 12-14 search demand
Weekly searches over the year. Pick a range.
Search terms
Top Stuff for Boys 12-14 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stuff for boys 12-1435K/yr
- fun things for teens15K/yr
- flip stick14K/yr
- flipstick15K/yr
- cool things for teenagers14K/yr
- teenage boy stuff17K/yr
- stuff for teenage boys17K/yr
- stick flip6K/yr
- flipstik10K/yr
- teen stuff for boys10K/yr
Reviews and returns
What reviews say buyers love and hate about Stuff for Boys 12-14
We read the reviews and the return reasons for every product selling here.
“Broke in a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stuff for Boys 12-14 questions
Answered from the same tracked data.









