Is sim card profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the sim card niche?

14 brands and 53 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in sim card?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Compatibility-Overall. The return rate is 2.0%.

When does demand for sim card peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the sim card niche?

Listings span $3.01–$113.14; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 9,667 reviews — the moat a new listing must climb.

sim card

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$25.83

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.6M searches

Price range

Great$3.01–$113.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,667.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sim card is a $1.1M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sim card market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $775K–$1.0M; units × avg price
Conversion rate: 2.6%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.3%
Avg brand age: 44 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

Mint Mobile29%
Tello17%
Boost Mobile12%
US MOBILE10%
Ultra Mobile8%
T-Mobile5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top sim card search terms

sim675K/yr -13.3%0.1% conv.
sim card399K/yr -7.0%2.1% conv.
mint mobile85K/yr -7.1%5.1% conv.
prepaid sim card64K/yr +13.0%3.1% conv.
mint mobile sim card59K/yr +16.6%7.0% conv.
boost mobile54K/yr -10.7%2.0% conv.
prepaid sim card usa42K/yr -9.9%1.4% conv.
sim cards33K/yr -7.4%1.1% conv.
sim cards & prepaid minutes29K/yr +1.3%1.1% conv.
boost mobile sim card23K/yr +13.7%8.0% conv.

All search terms

Top sim card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage

Tello$3.384.3★3,799 rev

$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)

Mint Mobile$41.484.2★18,536 rev

Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.

US MOBILE$4.444.2★2,285 rev

$30/mo. Mint Mobile Phone Plan with Unlimited Talk Text & Data for 3 Months (3-in-1 SIM Card)

Mint Mobile$52.334.2★18,536 rev

Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones Only

Boost Mobile$8.323.9★567 rev

Newest

by launch date

Unlimited Data SIM Card 5GB 30Days Compatible with AT&T and Verizon Network 5G 4G LTE High Speed Data Only SIM Card Compatible with 4G Unlocked Phone Tablet Laptop WiFi Hotspot No Contract

TALKSIM$15.7828 rev

8mo ago

Lyca Mobile USA 5G/4G Prepaid SIM Card Kit | Unlimited Nationwide Talk Text & Data | Choose from Unlimited Plans Starting at $10/mo.

Lycamobile$3.0176 rev

9mo ago

Boost Mobile Pick-a-Plan SIM Kit: Pick Your Plan at Activation | 3-in-1 Universal SIM | 5G/4G LTE Prepaid Wireless | Plans from $25$60/mo | Works with Unlocked Phone

Boost Mobile$5.749 rev

1y ago

Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones Only

Boost Mobile$8.32567 rev

1y ago

Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.

US MOBILE$4.442,285 rev

1y ago

What buyers say about sim card

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good price”

Assembly/Installation10%

“Easy to install”

Quality-Overall10%

“Excellent product”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“As Advertised”

Storage Capacity7%

“Plenty of space”

Compatibility-Overall6%

“No problem with compatibility”

Data Transfer Speed5%

“have a fast transfer rate”

Connectivity-Overall4%

“Good reception in general”

Efficiency4%

“Works great”

What buyers complain about

Functionality-Overall24%

“problems”

Value For Money12%

“Dislike the price”

Compatibility-Overall11%

“Claim to be compatible was not”

Connectivity-Overall6%

“Poor network, poor service”

Quality-Overall5%

“No quality control”

Ethical Trade/Fair Trade3%

“Tello is a scam of a company”

Ease Of Use3%

“Hard to use”

Durability3%

“Corrupted After a SINGLE USE”

Product Condition3%

“Arrived used”

Advertised Vs Actual Product3%

“Contrary to the advertisement”

Top return reasons

Size-Overall33%

Compatibility-Overall25%

Functionality-Overall16%

Value For Money10%

Advertised Vs Actual Product3%

Camera Quality2%

Connectivity-Overall2%

Storage Capacity2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is sim card profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the sim card niche?: 14 brands and 53 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in sim card?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Compatibility-Overall. The return rate is 2.0%.
When does demand for sim card peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the sim card niche?: Listings span $3.01–$113.14; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 9,667 reviews — the moat a new listing must climb.

sim card

sim card market data

Competition & brand share

Demand & seasonality

Top sim card search terms

Top sim card products on Amazon

Top sellers

Newest

Trending

What buyers say about sim card

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Cell Phones & Accessories