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Selfie Stick

Maybe

Shoppers spend an estimated $4.0M a year here. But the average product has 11,788 reviews to catch up to, so Selfie Stick is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 2,221 Cell Phones & Accessories niches · +10 vs the category median of 46
Market size
$4.0M/yr4.1M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
63%top-5 click share · 15 brands · 24 sellers

Flapen Score

Selfie Stick against its category

The dotted line is the Cell Phones & Accessories average. Past it, Selfie Stick is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selfie Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Selfie Stick 4.1M times last year and spent an estimated $4.0M. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
6.1%
Market size, estimated
$4.0Ma year
Peak month
December1.6× the quietest month
Top search term
selfie stick for iphone1.5M searches a year

02 · Price

A sale here is worth $15.94.

Listings sell for $15.94 on average, from $6.86 to $26.37. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $15.94 that is $159K to $199K a year per listing.

Average price
$15.94inside the $15 to $100 sweet spot
Price range
$6.86–$26.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$159K–$199K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #10 within Photo & Video Accessories. It carries 11,788 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#10in Photo & Video Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,788per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

70%

Top 20: 91%

Top-5 click share

63%

Top 20: 98%

Open market

22%

  • Brand 121%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 68%

Demand

Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selfie stick for iphone1.5M/yr
  • selfie stick1.2M/yr
  • selfie stick for android345K/yr
  • selfie stick tripod226K/yr
  • selfie stick tripod with remote128K/yr
  • portable tripod76K/yr
  • selfie tripod77K/yr
  • phone stick58K/yr
  • iphone selfie stick58K/yr
  • travel tripod for iphone48K/yr

Reviews and returns

What reviews say buyers love and hate about Selfie Stick

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
3.3%of orders come back
“break easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Selfie Stick questions

Answered from the same tracked data.