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samsung galaxy s23 ultra stylus pen

Skip it

Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 17Conversion 70Competition 17Returns 70Price range 65Avg price 80Brand share 25Review moat 65Quality gap 65

Avg price

Great$17.18

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good910.17

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.06–$26.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$115K

$115K/yr · 104K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, samsung galaxy s23 ultra stylus pen is a $115K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

samsung galaxy s23 ultra stylus pen market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$103K–$137K
units × avg price
Conversion rate
6.4%
Avg BSR
#388
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
3.9%
Avg brand age
33 months
Avg seller age
181 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

13

Top-5 brand share

90%

Top 20: 98%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • TYHJ27%
  • CaoXiong25%
  • SLQ19%
  • Peixiong13%
  • Samsung6%
  • Generic5%
  • Open — no brand owns it (1 brand, 6%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.7% search growth over the last 90 days.
3K2KPrime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top samsung galaxy s23 ultra stylus pen search terms

  • s pen s23 ultra19K/yr
  • s23 ultra pen10K/yr
  • s23 ultra stylus pen replacement6K/yr
  • samsung galaxy s23 ultra pen7K/yr
  • s23 ultra s pen7K/yr
  • s23 s pen4K/yr
  • samsung galaxy s23 ultra stylus pen7K/yr
  • samsung s23 ultra pen6K/yr
  • s23 ultra pen replacement7K/yr
  • samsung galaxy s 23 ultra stylus pen5K/yr
All search terms

Top samsung galaxy s23 ultra stylus pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$23K30%$34K40%$46K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about samsung galaxy s23 ultra stylus pen

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits and works”

Advertised Vs Actual Product15%

“As advertised”

Compatibility-Overall15%

“These are pretty compatible”

Functionality-Overall8%

“Works as it should for a stylus”

Value For Money8%

“Great Value”

Quality-Overall7%

“I am very pleased with its performance”

Connectivity-Overall5%

“Connected and works well”

Ease Of Use5%

“Easy to use”

Product Condition2%

“Work like new”

Accuracy-Overall2%

“Works great, very precise”

What buyers complain about

Connectivity-Overall28%

“The Bluetooth did not connect”

Durability17%

“Broke”

Compatibility-Overall11%

“Not compatible”

Functionality-Overall10%

“Didn't work”

Quality-Overall9%

“It's definitely not made to well”

Touch/Button Controls8%

“No button”

Size-Overall4%

“Does not fit ultra”

Value For Money3%

“I was told they were very expensive to replace”

Charging1%

“Wouldn't charge or connect to the s23 ultra”

Defective Material/Parts1%

“It breaks right away and the needle”

Top return reasons

Compatibility-Overall33%
Connectivity-Overall22%
Size-Overall12%
Functionality-Overall11%
Touch/Button Controls5%
Defective Material/Parts4%
Mechanism Issues3%
Color2%
Value For Money2%
Durability1%

Common questions

Is samsung galaxy s23 ultra stylus pen profitable to sell on Amazon United States?
The niche generates $115K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (43/100).
How competitive is the samsung galaxy s23 ultra stylus pen niche?
7 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in samsung galaxy s23 ultra stylus pen?
Top complaints mined from reviews: Connectivity-Overall, Durability, Compatibility-Overall. The return rate is 2.2%.
When does demand for samsung galaxy s23 ultra stylus pen peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the samsung galaxy s23 ultra stylus pen niche?
Listings span $9.06–$26.24; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.