Is samsung galaxy s23 plus wallet case profitable to sell on Amazon United States?

The niche generates $11K/yr across 95 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (47/100).

How competitive is the samsung galaxy s23 plus wallet case niche?

61 brands and 78 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in samsung galaxy s23 plus wallet case?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 6.2% — above our launch gate.

When does demand for samsung galaxy s23 plus wallet case peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the samsung galaxy s23 plus wallet case niche?

Listings span $6.12–$29.53; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.

samsung galaxy s23 plus wallet case

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great$16.36

avg listing price — sweet spot $15–$100

Review moat

Good649

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.12–$29.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 68K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, samsung galaxy s23 plus wallet case is a $11K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 31% of demand. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

samsung galaxy s23 plus wallet case market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $16K–$20K; units × avg price
Conversion rate: 1.0%
Avg BSR: #3,937
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 12.1%
Avg brand age: 30 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

20%

Top 20: 53%

Open market

65%

Nvollnoe7%
Vinich7%
Defencase6%
COOYA6%
SINIANL5%
iCoverCase5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top samsung galaxy s23 plus wallet case search terms

samsung galaxy s23 plus wallet case10K/yr -0.4%1.0% conv.
s23 plus wallet case6K/yr +38.2%1.4% conv.
samsung s23 plus wallet case6K/yr -12.0%0.8% conv.
galaxy s23 plus wallet case5K/yr +17.6%1.0% conv.
samsung s23 plus case with card holder4K/yr -12.5%1.6% conv.
samsung galaxy s23 plus case wallet4K/yr -27.4%1.0% conv.
galaxy s23 plus case wallet8K/yr -54.7%1.6% conv.
samsung galaxy s23 plus credit card holder phone case4K/yr -39.3%2.2% conv.
samsung galaxy s 23 plus wallet phone case3K/yr +9.8%1.9% conv.
samsung galaxy s23 plus detachable magnetic wallet phone case3K/yr -7.8%1.3% conv.

All search terms

Top samsung galaxy s23 plus wallet case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOYA for Samsung S23+ Case Wallet 5 Credit Card Holder ID Slot Flip Cover Galaxy S23+ Wallet Case Back Pocket Dual Layer Protective Hard Rubber Bumper for Samsung Galaxy S23 Plus 6.6 Bronze Gunmetal

COOYA$8.764.3★1,059 rev

SINIANL Samsung Galaxy S23 Plus Wallet Case with RFID Blocking Samsung S23 Plus Case Wallet for Women Men with Card Holder Magnetic Clasp Kickstand Leather Book Folio Case for Galaxy S23 Plus Black

SINIANL$12.844.5★888 rev

Nvollnoe for Samsung S23 Plus Case with Card Holder 5G 6.6 inch Slim Dual Layer Heavy Duty Protective Wallet Case for Galaxy S23 Plus (Black)

Nvollnoe$9.794.2★1,391 rev

DJDUCK Designed for Samsung Galaxy S23 Plus Case Wallet with Card Holder [Magnetic Clasp Cover] [RFID Blocking Leather Protection] Shockproof Women Men Cases for Samsung S23 Plus Light Brown

DJDUCK$19.184.4★88 rev

MUQR Compatible for Samsung Galaxy S23+ Plus Case with Card Holder Cute - Kawaii Design Military-Grade Drop Protection Rugged Wallet Cases for Women (Black Pink Roses Flowers)

MUQR$9.654.3★310 rev

Newest

by launch date

Tenifly for Samsung Galaxy S23 Plus Case Wallet with RFID Blocking Card Holder PU Leather Kickstand Protective Flip Phone Cover Fit for Galaxy S23 Plus 6.6 Purple

Tenifly$19.13399 rev

2mo ago

Flip Wallet Case for Samsung Galaxy S23 Plus Pink

CaseGla$10.398 rev

7mo ago

Defencase for Samsung Galaxy S23+/ S23 Plus Magnetic Wallet Case Compatible with Magsafe with RFID Blocking Zipper & Card Holder PU Leather Detachable Phone Case for Galaxy S23+/ Plus 5G 6.6 Purple

Defencase$27.96749 rev

9mo ago

Haninsuze Case Wallet for Samsung Galaxy S23 Plus Rose Butterfly

Haninsuze$10.6419 rev

9mo ago

MUQR Compatible for Samsung Galaxy S23+ Plus Case with Card Holder Cute - Kawaii Design Military-Grade Drop Protection Rugged Wallet Cases for Women (Black Pink Roses Flowers)

MUQR$9.65310 rev

1y ago

What buyers say about samsung galaxy s23 plus wallet case

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits perfect”

Quality-Overall19%

“It is well made and looks beautiful”

Advertised Vs Actual Product12%

“As described”

Ease Of Use6%

“Super convenient”

Color6%

“Love the color”

Strength5%

“it's slimmer and I really appreciate that”

Value For Money4%

“they're inexpensive now”

Design-Overall2%

“Good product - chunky design”

Material Quality2%

“Material quality feels better than others”

Storage Capacity2%

“Has great storage space”

What buyers complain about

Size-Overall22%

“Case didn't fit”

Durability19%

“breaks off easily”

Ease Of Use5%

“Doesn't close well and keep closed”

Magnetic Strength/Adsorption4%

“The magnets are not strong enough to keep the phone closed”

Weight Heavy4%

“It was very bulky”

Strength4%

“Very flimsy”

Battery Life3%

“needs a better battery”

Product Condition3%

“It was used even though I paid for NEW”

Quality-Overall2%

“It is also a much cheaper-looking product than what it shows in the picture”

Color2%

“a little nervous about the pink color”

Top return reasons

Size-Overall58%

Compatibility-Overall7%

Functionality-Overall4%

Color3%

Magnetic Strength/Adsorption3%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Ease Of Use2%