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Samsung Fold 6

Fail

The top 5 brands take 100% of clicks, so Samsung Fold 6 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 46
Market size
$11.0M/yr2.7M searches / yr
90-day growth
-12.2%search demand this quarter
Competition
60%top-5 click share · 3 brands · 83 sellers

Flapen Score

Samsung Fold 6 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Samsung Fold 6 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung Fold 6 market on Amazon at a glance

Shoppers on Amazon United States searched for Samsung Fold 6 2.7M times last year and spent an estimated $11.0M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.4%
Market size, estimated
$11.0Ma year
Peak month
December1.5× the quietest month
Top search term
samsung fold241K searches a year

02 · Price

A sale here is worth $984.23.

Listings sell for $984.23 on average, from $487.27 to $1763.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $984.23 that is $246K to $492K a year per listing.

Average price
$984.23above the $15 to $100 sweet spot
Price range
$487.27–$1763.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$246K–$492K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #172 within Cell Phones. It carries 400 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
35%
Out of stock, average day
2.3%
Average rank
#172in Cell Phones
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
400per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Samsung Fold 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 32%

Demand

Samsung Fold 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Samsung Fold 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung fold241K/yr
  • samsung fold 7316K/yr
  • samsung z fold 7245K/yr
  • z fold 6150K/yr
  • samsung galaxy z fold 7167K/yr
  • samsung fold 6116K/yr
  • galaxy z fold 7226K/yr
  • fold phone113K/yr
  • foldable phone97K/yr
  • z fold108K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung Fold 6

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
5.7%of orders come back
“Will not last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Samsung Fold 6 questions

Answered from the same tracked data.