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S25 Ultra S Pen

Fail

The top 5 brands take 93% of clicks, so S25 Ultra S Pen is a Fail.

Flapen Score
49
49 / 100
Top 34% of 2,221 Cell Phones & Accessories niches · +3 vs the category median of 46
Market size
$440K/yr300K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
77%top-5 click share · 7 brands · 22 sellers

Flapen Score

S25 Ultra S Pen against its category

The dotted line is the Cell Phones & Accessories average. Past it, S25 Ultra S Pen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S25 Ultra S Pen market on Amazon at a glance

Shoppers on Amazon United States searched for S25 Ultra S Pen 300K times last year and spent an estimated $440K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $440K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.8%
Market size, estimated
$440Ka year
Peak month
December2.8× the quietest month
Top search term
s pen s25 ultra47K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $10.16 to $39.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $16.72 that is $21K to $25K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$10.16–$39.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #105 within Stylus Pens. It carries 1,093 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#105in Stylus Pens
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,093per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top S25 Ultra S Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 223%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

S25 Ultra S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top S25 Ultra S Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s pen s25 ultra47K/yr
  • s25 ultra pen30K/yr
  • samsung galaxy s25 ultra pen33K/yr
  • galaxy s25 ultra pen16K/yr
  • samsung s25 ultra pen15K/yr
  • s25 ultra pen replacement19K/yr
  • s25 ultra s pen19K/yr
  • s25 ultra stylus replacement13K/yr
  • samsung galaxy s25 ultra stylus13K/yr
  • samsung galaxy s25 ultra stylus pen14K/yr

Reviews and returns

What reviews say buyers love and hate about S25 Ultra S Pen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Durability”
1.7%of orders come back
“Broke in a week”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common S25 Ultra S Pen questions

Answered from the same tracked data.