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S25 Ultra Matte Screen Protector

Fail

Demand is soft, at -31.9% this quarter, so S25 Ultra Matte Screen Protector is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$43K/yr39K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
63%top-5 click share · 17 brands · 28 sellers

Flapen Score

S25 Ultra Matte Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, S25 Ultra Matte Screen Protector is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S25 Ultra Matte Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for S25 Ultra Matte Screen Protector 39K times last year and spent an estimated $43K. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
4.9%
Market size, estimated
$43Ka year
Peak month
July2.0× the quietest month
Top search term
s25 ultra anti reflective screen protector10K searches a year

02 · Price

A sale here is worth $22.78.

Listings sell for $22.78 on average, from $7.89 to $58.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $22.78 that is $2K to $6K a year per listing.

Average price
$22.78inside the $15 to $100 sweet spot
Price range
$7.89–$58.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,263 within Maintenance, Upkeep & Repairs. It carries 5,400 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#1,263in Maintenance, Upkeep & Repairs
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
5,400per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
14 months

Products

Top S25 Ultra Matte Screen Protector products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

28

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

28%

  • Samsung30%
  • Didisky19%
  • YWXTW9%
  • ZAGG5%
  • MAGIC JOHN5%
  • UltraGlass4%

Demand

S25 Ultra Matte Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top S25 Ultra Matte Screen Protector search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • s25 ultra anti reflective screen protector10K/yr
  • s25 ultra anti glare screen protector5K/yr
  • s25 ultra screen protector anti glare9K/yr
  • s25 ultra screen protector anti reflective4K/yr
  • samsung galaxy s25 ultra anti reflective screen protector4K/yr
  • anti reflective screen protector s25 ultra3K/yr
  • samsung anti reflective screen protector s25 ultra3K/yr

Reviews and returns

What reviews say buyers love and hate about S25 Ultra Matte Screen Protector

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Durability”
2.4%of orders come back
“Cracks easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common S25 Ultra Matte Screen Protector questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data