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S23 Ultra Waterproof Case

Fail

Shoppers spend an estimated $31K a year here, so S23 Ultra Waterproof Case is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$31K/yr44K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
60%top-5 click share · 17 brands · 27 sellers

Flapen Score

S23 Ultra Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, S23 Ultra Waterproof Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S23 Ultra Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for S23 Ultra Waterproof Case 44K times last year and spent an estimated $31K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
3.1%
Market size, estimated
$31Ka year
Peak month
July2.7× the quietest month
Top search term
s23 ultra waterproof case14K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $10.26 to $30.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$10.26–$30.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #3,409 within Waterproof Phone Cases. It carries 1,963 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#3,409in Waterproof Phone Cases
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,963per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top S23 Ultra Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

27

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

17%

  • Brand 134%
  • Brand 223%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Demand

S23 Ultra Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top S23 Ultra Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s23 ultra waterproof case14K/yr
  • s23 ultra case waterproof8K/yr
  • samsung galaxy s23 ultra waterproof case7K/yr
  • galaxy s23 ultra waterproof case5K/yr
  • samsung s23 ultra waterproof case5K/yr
  • galaxy s23 ultra case waterproof5K/yr

Reviews and returns

What reviews say buyers love and hate about S23 Ultra Waterproof Case

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
10%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“The qualityof these cases are not what they used to be”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common S23 Ultra Waterproof Case questions

Answered from the same tracked data.