Is s23 screen protector profitable to sell on Amazon United States?

The niche generates $863K/yr across 14 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the s23 screen protector niche?

13 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in s23 screen protector?

Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 2.3%.

When does demand for s23 screen protector peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the s23 screen protector niche?

Listings span $5.02–$29.51; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 18,441 reviews — the moat a new listing must climb.

s23 screen protector

Worth a look

Shows searches that convert (17.1% search→purchase), but a deep review moat (18,441 avg reviews) keeps it on the watch list.

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$863K

$863K/yr · 455K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$5.02–$29.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad18,441.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, s23 screen protector is a $863K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

s23 screen protector market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $665K–$886K; units × avg price
Conversion rate: 17.1%
Avg BSR: #375
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

Ailun23%
NEW'C14%
Supershieldz12%
Lokyoo12%
amFilm12%
JETech7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top s23 screen protector search terms

s23 screen protector125K/yr -1.5%16.6% conv.
galaxy s23 screen protector89K/yr +3.7%16.8% conv.
samsung s23 screen protector65K/yr +6.7%15.2% conv.
samsung galaxy s23 screen protector59K/yr +9.5%14.2% conv.
screen protector samsung s2323K/yr +2.0%12.1% conv.
screen protector s2318K/yr +8.3%14.8% conv.
screen protector galaxy s2315K/yr -5.1%13.6% conv.
samsung 23 screen protector7K/yr -2.8%13.1% conv.
screen protector for samsung s238K/yr -10.0%11.9% conv.
screen protector for galaxy s237K/yr +0.9%11.3% conv.

All search terms

Top s23 screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ailun Screen Protector for Galaxy S23 [6.1 Inch] 3Pack + 3Pack Camera Lens Tempered Glass Fingerprint Unlock Compatible 0.25mm Ultra Clear Anti-Scratch Case Friendly [Not For S23 Ultra]

Ailun$6.854.5★49,227 rev

NEWC 3 Pack Designed for Samsung Galaxy S23 Screen Protector Tempered Glass Scratch Resistant Bubble Free Ultra Resistant

NEW'C$7.114.5★107,371 rev

Supershieldz (3 Pack) Designed for Samsung Galaxy S23 5G Tempered Glass Screen Protector Anti Scratch Bubble Free

Supershieldz$7.274.6★4,849 rev

Lokyoo 2 Pack Privacy Screen Protector for Samsung Galaxy S23 [Anti-Spy Tempered Glass] [Fingerprint Unlock Support] Anti-Scratch Bubble-Free Easy Install 9H Protective Glass for Galaxy S23

Lokyoo$10.144.0★458 rev

amFilm Auto-Alignment OneTouch for Samsung Galaxy S23 6.1 Screen Protector + Camera Lens Protector Tempered Glass 30 Seconds Installation Bubble Free Case Friendly Anti-Scratch [2+2 Pack]

amFilm$7.294.5★34,607 rev

Newest

by launch date

Uyiton UnBreak-Glass for Samsung Galaxy S23 Screen Protector [Ultrasonic Fingerprint Support][Auto-Alignment Frame] Scratch-Resistant Bubble-Free S23 Screen Protector 2 Pack

Uyiton$15.60131 rev

1y ago

iCsapr 4 Pack Glass Screen Protector Compatible for Samsung Galaxy S23 / SM-S911u [9H Hardness]-HD Screen Tempered Glass Scratch Resistant Easy Install [Case Friendly]

iCsapr$6.981,917 rev

1y ago

Lokyoo 2 Pack Privacy Screen Protector for Samsung Galaxy S23 [Anti-Spy Tempered Glass] [Fingerprint Unlock Support] Anti-Scratch Bubble-Free Easy Install 9H Protective Glass for Galaxy S23

Lokyoo$10.14458 rev

1y ago

Slanku [3-Pack Screen Protector for Samsung Galaxy S23 5G Tempered Glass Support Fingerprint Reader Bubble Free Anti Scratch Easy installation

Slanku$5.02414 rev

3y ago

Galaxy S23 Tempered Glass Screen Protector + Camera Lens Protector [ 2 + 2 Pack ][Case Friendly] [Anti-Scratch] [Ultrasonic Fingerprint Unlock] Clear HD Glass Protective Film for Samsung Galaxy S23

BIGFACE$13.06819 rev

3y ago

What buyers say about s23 screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy assemble”

Drop/Impact Protection15%

“Protectss my phone”

Quality-Overall13%

“Great quality & easy to apply”

Ease Of Use13%

“Easy to use”

Size-Overall12%

“Fit well”

Value For Money7%

“Good price”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Durability4%

“Super durable has saved my phone again and again”

Efficiency2%

“Works great”

Instructions/User Manual/Troubleshooting2%

“Great product with very good detailed instructions”

What buyers complain about

Size-Overall25%

“Too big”

Durability11%

“It breaks to easy”

Compatibility-Overall7%

“say they are not polarized compatible”

Quality-Overall5%

“But I was surprised that quality control did not pick it up”

Adhesion/Stickiness5%

“I can't get this to stick”

Advertised Vs Actual Product5%

“Not as advertised”

Security4%

“I made a big mistake relying on this product for privacy protection”

Instructions/User Manual/Troubleshooting4%

“Instructions are horrible”

Functionality-Overall3%

“No matter what I try,they won't come out”

Assembly/Installation3%

“Hard to get it set properly”

Top return reasons

Size-Overall75%

Compatibility-Overall11%

Functionality-Overall3%

Advertised Vs Actual Product2%

Adhesion/Stickiness2%

Value For Money1%

Length1%

Defective Material/Parts1%

Touch Screen1%

Display-Overall1%

Common questions

Is s23 screen protector profitable to sell on Amazon United States?: The niche generates $863K/yr across 14 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the s23 screen protector niche?: 13 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in s23 screen protector?: Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 2.3%.
When does demand for s23 screen protector peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the s23 screen protector niche?: Listings span $5.02–$29.51; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 18,441 reviews — the moat a new listing must climb.

s23 screen protector

s23 screen protector market data

Competition & brand share

Demand & seasonality

Top s23 screen protector search terms

Top s23 screen protector products on Amazon

Top sellers

Newest

Trending

What buyers say about s23 screen protector

What buyers love

What buyers complain about

Top return reasons

Common questions

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