s23
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$8.9M$8.9M/yr · 4.1M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay2,665.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$261.21avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$116.13–$509.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, s23 is a $8.9M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
s23 market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $7.8M–$10.4M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
170
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 77%
Open market
0%
- Samsung100%
Demand
Weekly Amazon search volume, last 38 weeks — -8.8% search growth over the last 90 days.Top s23 search terms
- samsung s23595K/yr
- samsung s22 ultra594K/yr
- s23369K/yr
- samsung s22430K/yr
- samsung galaxy s22333K/yr
- galaxy s24326K/yr
- galaxy s23242K/yr
- s22216K/yr
- galaxy s22161K/yr
- samsung galaxy s20144K/yr
Top s23 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)
Samsung$177.793.9★2,618 rev
SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)
Samsung$246.214.1★1,620 rev
Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)
Samsung$307.253.8★9,185 rev
Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)
Samsung$225.034.4★974 rev
Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)
Samsung$177.363.9★5,626 rev
Newest
by launch date
Samsung Galaxy S23 FE 128GB Graphite - Unlocked (Renewed)
Samsung$221.01583 rev
SAMSUNG Galaxy S23 5G (128GB 8GB) 6.1 AMOLED 50MP 8K Camera Global Volte (International Model Fully Unlocked for AT&T Verizon T-Mobile Global 5G) S911W (w/ 25W Fast Charger Phantom Black)
Samsung$408.91140 rev
Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)
Samsung$249.291,478 rev
SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)
Samsung$246.211,620 rev
Samsung Galaxy S23 Ultra 5G US Version 256GB Phantom Black - Unlocked (Renewed)
Samsung$435.253,014 rev
Trending
90-day click momentum
SAMSUNG Galaxy S23 5G SM-S911B/DS 128GB 8GB RAM 50 MP Camera Factory Unlocked Phantom Black
Samsung$329.644.0★
Samsung Galaxy S21 FE 5G US Version 128GB Gray - Unlocked (Renewed)
Samsung$152.873.8★
Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)
Samsung$177.363.9★
Samsung Galaxy S22+ Plus 5G US Version 256GB Phantom Black - Unlocked (Renewed)
Samsung$232.444.3★
SAMSUNG Galaxy S22 Ultra 5G (128GB 8GB) 6.8 AMOLED 2X 108MP Camera Global Volte (Fully Unlocked for AT&T Verizon T-Mobile Global) S908U1 (w/ 25W Super Fast Charger Phantom Black)
Samsung$509.223.3★
What buyers say about s23
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“Build quality is solid”
“looks brand new”
“As Advertised”
“Battery lasts long”
“Camera is great”
“and functionality”
“Phone functions fine”
“perfect And No connection issues”
“Durable”
What buyers complain about
“Bad Battery Life”
“Not Charging”
“Wouldn't stay connected”
“Very poor quality only lasted 3 months”
“Extremely Poor Functionality”
“Blacked out”
“Not as described”
“won't update software”
“I understood it would not be brand new”
“The battery gets very hot sometimes”
Top return reasons
Common questions
- Is s23 profitable to sell on Amazon United States?
- The niche generates $8.9M/yr across 43 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the s23 niche?
- 1 brands and 170 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in s23?
- Top complaints mined from reviews: Battery Life, Charging, Connectivity-Overall. The return rate is 3.9%.
- What does it cost to enter the s23 niche?
- Listings span $116.13–$509.22; the average listing price is $261.21 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.