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S23

Fail

The top 5 brands take 100% of clicks, so S23 is a Fail.

Flapen Score
47
47 / 100
Top 45% of 2,221 Cell Phones & Accessories niches · +1 vs the category median of 46
Market size
$8.9M/yr4.1M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
43%top-5 click share · 1 brands · 170 sellers

Flapen Score

S23 against its category

The dotted line is the Cell Phones & Accessories average. Past it, S23 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S23 market on Amazon at a glance

Shoppers on Amazon United States searched for S23 4.1M times last year and spent an estimated $8.9M. One brand takes every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.8%
Market size, estimated
$8.9Ma year
Top search term
samsung s23595K searches a year

02 · Price

A sale here is worth $261.21.

Listings sell for $261.21 on average, from $116.13 to $509.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $261.21 that is $196K to $261K a year per listing.

Average price
$261.21above the $15 to $100 sweet spot
Price range
$116.13–$509.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$196K–$261K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Cell Phones. It carries 2,666 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
14%
Out of stock, average day
0.0%
Average rank
#144in Cell Phones
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
2,666per listing
Listings tracked
43

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top S23 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

170

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 77%

Open market

0%

  • Brand 1100%

Demand

S23 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KBlack Friday '25NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top S23 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s23595K/yr
  • samsung s22 ultra594K/yr
  • s23369K/yr
  • samsung s22430K/yr
  • samsung galaxy s22333K/yr
  • galaxy s24326K/yr
  • galaxy s23242K/yr
  • s22216K/yr
  • galaxy s22161K/yr
  • samsung galaxy s20144K/yr

Reviews and returns

What reviews say buyers love and hate about S23

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
10%of negative reviews mention “Battery Life”
3.9%of orders come back
“Bad Battery Life”
A buyer, on “Battery Life”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common S23 questions

Answered from the same tracked data.