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55

s21 ultra s pen

Worth a look

Shows a sweet-spot price point ($22.10 avg), but soft demand (-21.6% this quarter) keeps it on the watch list.

Market size 57Growth 14Conversion 37Competition 62Returns 87Price range 87Avg price 93Brand share 44Review moat 45Quality gap 75

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$6.97–$83.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$436K

$436K/yr · 673K searches

Review moat

Okay2,032.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, s21 ultra s pen is a $436K/yr Amazon United States market (673K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

s21 ultra s pen market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$332K–$442K
units × avg price
Conversion rate
2.9%
Avg BSR
#207
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
4.8%
Avg brand age
40 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

18%

  • Samsung32%
  • Rgar28%
  • Dogxiong9%
  • yelzoolny5%
  • Mingxiong4%
  • Alovexiong3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top s21 ultra s pen search terms

  • s pen121K/yr
  • samsung s pen72K/yr
  • samsung pen54K/yr
  • samsung tablet pen50K/yr
  • samsung pen for tablets40K/yr
  • samsung stylus32K/yr
  • spen61K/yr
  • s pen pro35K/yr
  • samsung stylus pen for tablet27K/yr
  • samsung tablet stylus pen24K/yr
All search terms

Top s21 ultra s pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$22K10%$44K15%$65K20%$87K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about s21 ultra s pen

What buyers praise and complain about, mined from review topics.

What buyers love

Compatibility-Overall14%

“It paired easily”

Value For Money12%

“Great Value”

Quality-Overall11%

“Good quality build and look sleek”

Advertised Vs Actual Product11%

“Exactly as described”

Ease Of Use8%

“Easy to hold”

Size-Overall7%

“Perfect length”

Touch/Button Controls4%

“Works Very well on my touch screen”

Color3%

“Good neutral colors too”

Durability3%

“Feels durable, metal, comes with plenty of replacement nibs”

Functionality-Overall2%

“works very well”

What buyers complain about

Functionality-Overall15%

“Did not work”

Compatibility-Overall11%

“Not Compatible”

Quality-Overall11%

“Horrible quality”

Durability10%

“Breaks easily”

Charging7%

“now won't charge”

Touch/Button Controls6%

“The click button broke almost immediately”

Value For Money5%

“A little expensive”

Size-Overall3%

“They were to long”

Ease Of Use3%

“Difficult to use”

Connectivity-Overall3%

“Doesn't connect”

Top return reasons

Compatibility-Overall33%
Functionality-Overall24%
Connectivity-Overall6%
Size-Overall6%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Value For Money3%
Color3%
Charging3%
Touch/Button Controls2%

Common questions

Is s21 ultra s pen profitable to sell on Amazon United States?
The niche generates $436K/yr across 30 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the s21 ultra s pen niche?
16 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in s21 ultra s pen?
Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for s21 ultra s pen peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the s21 ultra s pen niche?
Listings span $6.97–$83.11; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.