Skip to content

S21 Ultra S Pen

Maybe

Products sell for $22.10 on average, inside the sweet spot. But demand is soft, at -21.6% this quarter, so S21 Ultra S Pen is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 2,221 Cell Phones & Accessories niches · +9 vs the category median of 46
Market size
$436K/yr673K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
48%top-5 click share · 16 brands · 54 sellers

Flapen Score

S21 Ultra S Pen against its category

The dotted line is the Cell Phones & Accessories average. Past it, S21 Ultra S Pen is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S21 Ultra S Pen market on Amazon at a glance

Shoppers on Amazon United States searched for S21 Ultra S Pen 673K times last year and spent an estimated $436K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $436K a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.9%
Market size, estimated
$436Ka year
Peak month
December1.6× the quietest month
Top search term
s pen121K searches a year

02 · Price

A sale here is worth $22.10.

Listings sell for $22.10 on average, from $6.97 to $83.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $22.10 that is $11K to $17K a year per listing.

Average price
$22.10inside the $15 to $100 sweet spot
Price range
$6.97–$83.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #207 within Stylus Pens. It carries 2,033 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#207in Stylus Pens
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,033per listing
Listings tracked
30

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top S21 Ultra S Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

18%

  • Brand 132%
  • Brand 228%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

S21 Ultra S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top S21 Ultra S Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s pen121K/yr
  • samsung s pen72K/yr
  • samsung pen54K/yr
  • samsung tablet pen50K/yr
  • samsung pen for tablets40K/yr
  • samsung stylus32K/yr
  • spen61K/yr
  • s pen pro35K/yr
  • samsung stylus pen for tablet27K/yr
  • samsung tablet stylus pen24K/yr

Reviews and returns

What reviews say buyers love and hate about S21 Ultra S Pen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Compatibility-Overall”
15%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common S21 Ultra S Pen questions

Answered from the same tracked data.