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39

s pen s22 ultra

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 13Conversion 66Competition 20Returns 67Price range 65Avg price 84Brand share 34Review moat 63Quality gap 43

Avg price

Great$18.45

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.00–$26.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good994.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$58K

$58K/yr · 54K searches

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, s pen s22 ultra is a $58K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

s pen s22 ultra market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$74K–$92K
units × avg price
Conversion rate
5.9%
Avg BSR
#462
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
7.1%
Avg brand age
37 months
Avg seller age
190 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Peixiong22%
  • TYHJ21%
  • Qenw17%
  • SLQ13%
  • Dogxiong11%
  • Samsung7%
  • Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
3K2KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Top s pen s22 ultra search terms

  • s22 ultra pen8K/yr
  • s pen s22 ultra9K/yr
  • samsung galaxy s22 ultra pen5K/yr
  • samsung s22 ultra pen5K/yr
  • s22 ultra s pen5K/yr
  • s22 ultra pen replacement5K/yr
  • samsung galaxy s22 ultra stylus pen4K/yr
  • galaxy s22 ultra pen3K/yr
  • s22 ultra stylus3K/yr
  • samsung galaxy s22 ultra s pen3K/yr
All search terms

Top s pen s22 ultra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$17K40%$23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about s pen s22 ultra

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit perfectly”

Advertised Vs Actual Product17%

“As advertised”

Connectivity-Overall14%

“No connectivity issues”

Quality-Overall9%

“No complaints”

Functionality-Overall7%

“Pen works”

Value For Money7%

“Great value for the money”

Compatibility-Overall7%

“Very easy to adapt to your device”

Efficiency2%

“Works”

Product Condition2%

“Just like a brand new one”

Comfort-Overall1%

“Totally comfortable with my phone”

What buyers complain about

Durability22%

“it cracked in half”

Connectivity-Overall17%

“Does NOT connect”

Size-Overall10%

“Doesn't fit my phone”

Quality-Overall5%

“it's not as good as the original”

Functionality-Overall5%

“It doesn't respond as well as my old one”

Instructions/User Manual/Troubleshooting3%

“Instructions to pair were a little weird on first reading”

Value For Money3%

“Waste of money”

Add-Ons/Attachments3%

“The stylus is not permanently attached”

Defective Material/Parts3%

“Didn't work no light on pin sold a bad pin”

Compatibility-Overall3%

“Not conpatibke”

Top return reasons

Connectivity-Overall24%
Compatibility-Overall20%
Functionality-Overall16%
Size-Overall11%
Defective Material/Parts8%
Touch/Button Controls4%
Durability3%
Touch Screen2%
Product Condition2%
Quality-Overall1%

Common questions

Is s pen s22 ultra profitable to sell on Amazon United States?
The niche generates $58K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (39/100).
How competitive is the s pen s22 ultra niche?
8 brands and 21 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in s pen s22 ultra?
Top complaints mined from reviews: Durability, Connectivity-Overall, Size-Overall. The return rate is 2.3%.
When does demand for s pen s22 ultra peak?
Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the s pen s22 ultra niche?
Listings span $9.00–$26.23; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.