Skip to content

Rog Phone

Fail

Products sell for $740.44 on average, outside the sweet spot, so Rog Phone is a Fail.

Flapen Score
33
33 / 100
Ranks 2,061 of 2,221 Cell Phones & Accessories niches · −13 vs the category median of 46
Market size
$98K/yr190K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
47%top-5 click share · 11 brands · 143 sellers

Flapen Score

Rog Phone against its category

The dotted line is the Cell Phones & Accessories average. Past it, Rog Phone is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rog Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Rog Phone 190K times last year and spent an estimated $98K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
0.1%
Market size, estimated
$98Ka year
Peak month
December1.6× the quietest month
Top search term
asus rog phone68K searches a year

02 · Price

A sale here is worth $740.44.

Listings sell for $740.44 on average, from $77.48 to $2699.35. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $740.44 that is $0 to $74K a year per listing.

Average price
$740.44above the $15 to $100 sweet spot
Price range
$77.48–$2699.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$74K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #1,042 within Cell Phones. It carries 653 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
81%
Out of stock, average day
26.9%
Average rank
#1,042in Cell Phones
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
32

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Rog Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

143

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

8%

  • Brand 140%
  • Brand 231%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 8%)

Demand

Rog Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Black Friday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Rog Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asus rog phone68K/yr
  • rog phone61K/yr
  • asus phone43K/yr
  • asus cell phone4K/yr
  • asus gaming phone4K/yr
  • asus smartphone3K/yr
  • celular asus2K/yr
  • rog gaming phone2K/yr
  • asus cell phone unlocked942/yr
  • asus rog phone 2846/yr

Reviews and returns

What reviews say buyers love and hate about Rog Phone

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
7%of negative reviews mention “Value For Money”
5.7%of orders come back
“it isn't worth half the price”
A buyer, on “Value For Money”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rog Phone questions

Answered from the same tracked data.