rog phone
Skip itPricing outside the sweet spot ($740.44 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good653.22avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 190K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$77.48–$2699.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$740.44avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, rog phone is a $98K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
rog phone market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $74K–$185K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,042
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 66%
- Out of stock
- 26.9%
- Avg brand age
- 22 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
143
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
8%
- ASUS40%
- Nothing31%
- Motorola7%
- Samsung7%
- OnePlus4%
- 88494%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top rog phone search terms
- asus rog phone68K/yr
- rog phone61K/yr
- asus phone43K/yr
- asus cell phone4K/yr
- asus gaming phone4K/yr
- asus smartphone3K/yr
- celular asus2K/yr
- rog gaming phone2K/yr
- asus cell phone unlocked942/yr
- asus rog phone 2846/yr
Top rog phone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nothing Phone (3) Cell Phone 5G Unlocked Phones 256GB Android 15 Snapdragon 8s Gen4 AI Mobile Phones with Four 50MP Cameras & AMOLED Display 5150mAh Glyph Interface Smartphone Black
Nothing$657.624.4★343 rev
ASUS ROG Phone 8 Pro Unlocked Android Phone US Version 6.78 165Hz AMOLED Display 512GB 16GB RAM 5500mAh Battery 50MP Gimbal Camera 32MP Front Snapdragon 8 Gen 3 Dual-SIM Phantom Black
ASUS$1019.263.9★61 rev
Nothing Phone (3a) Smartphone 6.77 120Hz AMOLED Display 50MP Triple Camera System Snapdragon 7s Gen3 Processor 5000mAh Battery Dual Nano-SIM Android 15 8+128GB Black
Nothing$359.454.5★149 rev
ASUS ROG Tessen Mobile Gaming Controller Android Phones ONLY Foldable Compact Wired USB-C Programmable Fast Charging RGB for Call of Duty: Warzone Mobile Minecraft Roblox 350+ Games
ASUS$77.484.2★205 rev
ASUS ROG Xbox Ally 7 1080p 120Hz Touchscreen Gaming Handheld 3-month Xbox Game Pass Premium included AMD Ryzen Z2 A 16GB RAM 512GB SSD White
ASUS$528.284.2★462 rev
Newest
by launch date
Samsung Galaxy S26 Ultra Unlocked Android Smartphone 512GB Privacy Display Galaxy AI AI Camera Super Fast Charging 3.0 Durable Battery 2026 US 1 Year Warranty Black
Samsung$1215.421,642 rev
ASUS ROG Cetra Open Wireless Open Ear Earbuds Dual-Mode (BT/2.4GHz) Quad AI Noise-Canceling Mic Low Latency 16H Playtime IPX5 Water Resistant for Daily/Workout/Outdoor/Gaming Use - Black
ASUS$221.4559 rev
OnePlus 15 16GB RAM + 512GB Storage Dual-SIM Unlocked Android Smartphone Snapdragon 8 Elite Gen 5 7300mAh Battery Infinite Black
OnePlus$962.42282 rev
ASUS ROG Xbox Ally 7 1080p 120Hz Touchscreen Gaming Handheld 3-month Xbox Game Pass Premium included AMD Ryzen Z2 A 16GB RAM 512GB SSD White
ASUS$528.28462 rev
BLU Bold N4 5G | Unlocked | 6.78 Curved Display + 1.74 Rear Display | 50MP + 16MP Selfie | 512/8GB I NFC I Android 15 | US Version | US Warranty | White
BLU$264.83208 rev
Trending
90-day click momentumSamsung Galaxy S26 Ultra Unlocked Android Smartphone 512GB Privacy Display Galaxy AI AI Camera Super Fast Charging 3.0 Durable Battery 2026 US 1 Year Warranty Black
Samsung$1215.424.7★
OnePlus 15 16GB RAM + 512GB Storage Dual-SIM Unlocked Android Smartphone Snapdragon 8 Elite Gen 5 7300mAh Battery Infinite Black
OnePlus$962.424.6★
ASUS ROG Cetra Open Wireless Open Ear Earbuds Dual-Mode (BT/2.4GHz) Quad AI Noise-Canceling Mic Low Latency 16H Playtime IPX5 Water Resistant for Daily/Workout/Outdoor/Gaming Use - Black
ASUS$221.454.0★
ASUS ROG Flow Z13 2.5K 180Hz 3ms ROG Nebula Touchscreen 13.4 Convertible 2-in-1 Gaming Notebook AMD Ryzen AI MAX+ 395 32GB RAM 1TB SSD Off Black
ASUS$2048.243.9★
Samsung Galaxy Z Fold 6 5G US Version 512GB Crafted Black - Unlocked (Renewed)
Samsung$715.414.4★
What buyers say about rog phone
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Excellent product”
“Amazing battery life”
“Easy to use”
“Camera is great”
“Easy app to use”
“Sound is good”
“wireless charging capability”
“Have had it a while with no issues”
“Good screen resolution”
What buyers complain about
“it isn't worth half the price”
“Annoying software”
“won't charge”
“-Battery life is awful”
“it doesn't perform very well in game”
“Bad with Bluetooth”
“Not durable; it easily damaged”
“It is not compatible”
“Garbage”
“Way too expensive for the quality of Camera”
Top return reasons
Common questions
- Is rog phone profitable to sell on Amazon United States?
- The niche generates $98K/yr across 32 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the rog phone niche?
- 11 brands and 143 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in rog phone?
- Top complaints mined from reviews: Value For Money, Software/Application, Charging. The return rate is 5.7% — above our launch gate.
- When does demand for rog phone peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rog phone niche?
- Listings span $77.48–$2699.35; the average listing price is $740.44 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.