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Retractable Cable

Fail

Demand is soft, at -4.2% this quarter, so Retractable Cable is a Fail.

Flapen Score
42
42 / 100
Ranks 1,493 of 2,221 Cell Phones & Accessories niches · −4 vs the category median of 46
Market size
$215K/yr126K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
69%top-5 click share · 12 brands · 20 sellers

Flapen Score

Retractable Cable against its category

The dotted line is the Cell Phones & Accessories average. Past it, Retractable Cable is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Cable 126K times last year and spent an estimated $215K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
3.0%
Market size, estimated
$215Ka year
Peak month
January1.6× the quietest month
Top search term
retractable charging station48K searches a year

02 · Price

A sale here is worth $56.67.

Listings sell for $56.67 on average, from $12.06 to $119.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $56.67 that is $14K to $28K a year per listing.

Average price
$56.67inside the $15 to $100 sweet spot
Price range
$12.06–$119.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$14K–$28K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Charging Stations. It carries 1,649 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Charging Stations
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,649per listing
Listings tracked
20

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
24 months

Products

Top Retractable Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 157%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Retractable Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Retractable Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable charging station48K/yr
  • gitryin desktop charging station25K/yr
  • gitryin25K/yr
  • minlu multi charging cable7K/yr
  • minlu12K/yr
  • charging station retractable cords2K/yr
  • gitryin desktop charging station 12-in-16K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Cable

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Charging”
26%of negative reviews mention “Charging”
2.9%of orders come back
“Not fast charger”
A buyer, on “Charging”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retractable Cable questions

Answered from the same tracked data.