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61

power brick

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 23Conversion 84Competition 65Returns 95Price range 84Avg price 81Brand share 76Review moat 21Quality gap 23

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.78–$71.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.40

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Market size

Good$707K

$707K/yr · 445K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,656.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, power brick is a $707K/yr Amazon United States market (445K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

power brick market data

Units sold / yr
40K–50K
avg 1,250–1,500/product
Revenue / yr
$696K–$870K
units × avg price
Conversion rate
9.1%
Avg BSR
#44
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
0.7%
Avg brand age
33 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

49

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

46%

Top 20: 86%

Open market

37%

  • DENGWENQIANG18%
  • Anker16%
  • Apple12%
  • CXX8%
  • REKNA5%
  • Duloch4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top power brick search terms

  • power brick121K/yr
  • iphone charger box32K/yr
  • iphone block charger40K/yr
  • iphone block29K/yr
  • iphone fast charger block22K/yr
  • iphone plug23K/yr
  • quick charger19K/yr
  • fast charger box15K/yr
  • lightning charger block18K/yr
  • iphone box charger18K/yr
All search terms

Top power brick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$35K10%$71K15%$106K20%$141K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about power brick

What buyers praise and complain about, mined from review topics.

What buyers love

Charging40%

“Charger works well”

Quality-Overall13%

“The build quality is also excellent”

Advertised Vs Actual Product10%

“As Promised”

Value For Money9%

“GREAT VALUE”

Efficiency5%

“Works flawlessly”

Ease Of Use3%

“Very Handy to Have”

Portability2%

“Convenient for traveling”

Socket/Port/Plug2%

“plenty of ports”

Durability2%

“hold up well”

Compatibility-Overall1%

“Very compatible”

What buyers complain about

Charging38%

“Not charging my phone”

Durability15%

“Bad durability”

Functionality-Overall7%

“Dose not work”

Quality-Overall6%

“Poor Quality Control”

Heating4%

“Gets Hot”

Socket/Port/Plug3%

“my port suddenly stopped working”

Value For Money2%

“Its a little expensive”

Advertised Vs Actual Product2%

“False advertisement”

Compatibility-Overall2%

“rather a software compatibility problem”

Size-Overall2%

“Larger than expected”

Top return reasons

Charging54%
Compatibility-Overall13%
Size-Overall6%
Value For Money5%
Functionality-Overall5%
Socket/Port/Plug3%
Advertised Vs Actual Product3%
Defective Material/Parts2%
Length2%
Connectivity-Overall2%

Common questions

Is power brick profitable to sell on Amazon United States?
The niche generates $707K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the power brick niche?
23 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in power brick?
Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 1.0%.
When does demand for power brick peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the power brick niche?
Listings span $5.78–$71.42; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 11,657 reviews — the moat a new listing must climb.