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Portable Apple Charger

Fail

Demand is soft, at -4.0% this quarter, so Portable Apple Charger is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$96K/yr87K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
48%top-5 click share · 11 brands · 20 sellers

Flapen Score

Portable Apple Charger against its category

The dotted line is the Cell Phones & Accessories average. Past it, Portable Apple Charger is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Apple Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Apple Charger 87K times last year and spent an estimated $96K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
2.9%
Market size, estimated
$96Ka year
Peak month
July4.9× the quietest month
Top search term
anker nano portable charger18K searches a year

02 · Price

A sale here is worth $37.61.

Listings sell for $37.61 on average, from $17.07 to $100.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.61 that is $4K to $9K a year per listing.

Average price
$37.61inside the $15 to $100 sweet spot
Price range
$17.07–$100.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #229 within Portable Power Banks. It carries 8,262 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#229in Portable Power Banks
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,262per listing
Listings tracked
27

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
20 months

Products

Top Portable Apple Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

8%

  • Brand 173%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Portable Apple Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Portable Apple Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker nano portable charger18K/yr
  • anker small power bank12K/yr
  • retractable power bank11K/yr
  • power bank retractable cable9K/yr
  • power bank with retractable cable8K/yr
  • anker power bank mini4K/yr
  • portable charger retractable cable5K/yr
  • 3000mah power bank4K/yr
  • tau power bank3K/yr
  • anker nano portable charger for iphone9K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Apple Charger

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Charging”
35%of negative reviews mention “Charging”
2.9%of orders come back
“Not charging”
A buyer, on “Charging”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Portable Apple Charger questions

Answered from the same tracked data.