plug in battery pack
Worth a lookShows a sweet-spot price point ($28.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.55avg listing price — sweet spot $15–$100
Price range
Incredible$14.85–$70.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 234K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,142.37avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, plug in battery pack is a $233K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
plug in battery pack market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $228K–$286K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.8%
- Avg brand age
- 22 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
68
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
36%
Top 20: 73%
Open market
39%
- INIU20%
- Anker13%
- HETP9%
- VRURC8%
- TORRAS6%
- Feob5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.7×
Top plug in battery pack search terms
- power bank for iphone 1720K/yr
- iphone 17 portable charger fast charging14K/yr
- power bank for iphone 17 pro max20K/yr
- power bank lightning15K/yr
- portable charger for iphone 17 pro13K/yr
- portable charger plugs into wall14K/yr
- power bank with plug15K/yr
- power bank with lightning cable10K/yr
- power bank iphone 17 pro max10K/yr
- iphone 17 pro power bank15K/yr
Top plug in battery pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INIU 45W Fast Charging Portable Charger 40% Smaller 10000mAh with Detachable Cable Flight-Safe Travel Power Bank USB C External Phone Battery Pack for iPhone 17 16 Pro iPad Samsung S26 Google etc
INIU$20.274.5★81,509 rev
![[2-Pack]Portable Charger for iPhone 17/16/15 Series Upgraded 5200mAh PD USB C Power Bank Built-in USB-C Connector Battery Pack Compatible with iPhone 17/17 Pro/17 Pro Max/16/15 Series Samsung Android](https://m.media-amazon.com/images/I/41XAwluDVeL.jpg)
[2-Pack]Portable Charger for iPhone 17/16/15 Series Upgraded 5200mAh PD USB C Power Bank Built-in USB-C Connector Battery Pack Compatible with iPhone 17/17 Pro/17 Pro Max/16/15 Series Samsung Android
HETP$27.014.3★1,946 rev
for Magsafe Portable Charger 5000mAh Slim Wireless Magnetic Power Bank with USB C Charging Travel Essential for Magsafe Battery Pack Compatible with iPhone 17/16/15/14/13/12 Series Graphite Gray
TRKOY$20.074.2★4,999 rev
for Magsafe Portable Charger Power Bank 10000mAh Wireless Magnetic with Type-C 20W PD Fast Charging LED Display for Magsafe Battery Pack Wireless Portable Charger for iPhone 17/16/15/14 all Series
golioklsy$22.724.4★1,625 rev
Anker Nano 3-in-1 Portable iPhone Charger 10 000mAh Power Bank with Built-in USB-C Cable and Foldable Wall Plug 30W Max Battery Pack Travel Essentials for iPhone 17/16/15 Series Galaxy MacBook
Anker$38.564.6★2,901 rev
Newest
by launch date
VRURC Portable Charger for iPhone with Built-in Cable 10000mAh 22.5W Fast Charging USB C Battery Pack Cell Phone Power Bank for iPhone 17 16 15 & Samsung Galaxy Series (Blue)
VRURC$21.693,585 rev
VEEKTOMX Portable Charger with Built in Cables 10000mAh Power Bank for iPhone with AC Wall Plug Fast Charging USB C Slim Battery Pack with LED Display Compatible with iPhone 17/16/15 Samsung
VEEKTOMX$18.541,352 rev
Magnetic Portable Charger 10000mAh Power Bank 5 in 1 Portable Charger with Built in Cable 20W Fast Charging for Magsafe Battery Pack Compatible with iPhone 17/16/15/14/13/12 Pro/Pro Max-Black
Aobbow$23.582,004 rev
Small Portable Charger for iPhone 14/13 5000mAh PD Fast Charging Power Bank Mini Battery Pack Portable Phone Charger Travel Essentials for iPhone 14/14 Pro Max/13/13 Pro/12 Pro/11/XS/XR/X/8/7/6 Series
Feob$16.24725 rev
Portable Charger for iPhone with Built-in Cables and Wall Plug Upgraded 13800mAh Fast Charging USB C Power Bank 4 Outputs Slim Travel Essential Battery Pack for iPhone 17/16/15/14/13 Galaxy Android
FOCHEW$23.54686 rev
Trending
90-day click momentumMagnetic Portable Charger 10000mAh Power Bank 5 in 1 Portable Charger with Built in Cable 20W Fast Charging for Magsafe Battery Pack Compatible with iPhone 17/16/15/14/13/12 Pro/Pro Max-Black
Aobbow$23.584.5★
VEEKTOMX Portable Charger with Built in Cables 10000mAh Power Bank for iPhone with AC Wall Plug Fast Charging USB C Slim Battery Pack with LED Display Compatible with iPhone 17/16/15 Samsung
VEEKTOMX$18.544.4★
VRURC Portable Charger for iPhone with Built-in Cable 10000mAh 22.5W Fast Charging USB C Battery Pack Cell Phone Power Bank for iPhone 17 16 15 & Samsung Galaxy Series (Blue)
VRURC$21.694.5★
IGGPBB Portable Charger 50000mAh Power Bank Portable Phone Charger with 2 Built in Cables 22.5W Fast Charging Travel Essentials Battery Pack for iPhone/iPad/MacBook/Android/Samsung Galaxy Carbon Black
IGGPBB$36.054.4★
VRURC Portable Charger Power Bank USB C Battery Pack 10000mAh Flight-Safe Travel Essentials 5 Outputs 2 Inputs Slim Phone Charging Bank Built-in Cables for Multi Devices-Lavender(1 Pack)
VRURC$20.924.6★
What buyers say about plug in battery pack
What buyers praise and complain about, mined from review topics.What buyers love
“charges my phone fast”
“The build quality is excellent”
“Easily portable”
“easy to hold”
“Great battery power”
“Definitely worth the price”
“Compact in size”
“Works great in a pinch”
“Accurate Description”
“Lightweight and easy to use”
What buyers complain about
“Did not charge”
“Did not last”
“Poor battery life”
“Heavier than I expected”
“Heats Up”
“Not functional”
“Bad quality”
“doesnt fit”
“False Advertising”
“this is when I learned it is actually not compatible”
Top return reasons
Common questions
- Is plug in battery pack profitable to sell on Amazon United States?
- The niche generates $233K/yr across 43 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the plug in battery pack niche?
- 25 brands and 68 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in plug in battery pack?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.4%.
- When does demand for plug in battery pack peak?
- Demand peaks in May–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the plug in battery pack niche?
- Listings span $14.85–$70.38; the average listing price is $28.55 (sweet spot $15–$100). The average incumbent carries 7,142 reviews — the moat a new listing must climb.