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Plantronics Bluetooth Earpiece

Maybe

Shoppers spend an estimated $3.1M a year here. But the top 5 brands take 98% of clicks, so Plantronics Bluetooth Earpiece is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 2,221 Cell Phones & Accessories niches · +13 vs the category median of 46
Market size
$3.1M/yr1.1M searches / yr
90-day growth
+39.1%search demand this quarter
Competition
47%top-5 click share · 8 brands · 253 sellers

Flapen Score

Plantronics Bluetooth Earpiece against its category

The dotted line is the Cell Phones & Accessories average. Past it, Plantronics Bluetooth Earpiece is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plantronics Bluetooth Earpiece market on Amazon at a glance

Shoppers on Amazon United States searched for Plantronics Bluetooth Earpiece 1.1M times last year and spent an estimated $3.1M. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
3.2%
Market size, estimated
$3.1Ma year
Peak month
May1.6× the quietest month
Top search term
plantronics headset296K searches a year

02 · Price

A sale here is worth $88.69.

Listings sell for $88.69 on average, from $32.49 to $184.53. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $88.69 that is $67K to $89K a year per listing.

Average price
$88.69inside the $15 to $100 sweet spot
Price range
$32.49–$184.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$67K–$89K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #118 within Single Ear Bluetooth Headsets. It carries 2,257 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#118in Single Ear Bluetooth Headsets
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
2,257per listing
Listings tracked
37

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plantronics Bluetooth Earpiece products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

253

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

1%

  • Brand 180%
  • Brand 215%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Plantronics Bluetooth Earpiece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Plantronics Bluetooth Earpiece search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plantronics headset296K/yr
  • plantronics wireless headset127K/yr
  • poly headset128K/yr
  • poly voyager60K/yr
  • plantronics bluetooth headset44K/yr
  • plantronics99K/yr
  • poly headset wireless29K/yr
  • plantronics voyager34K/yr
  • poly wireless headset31K/yr
  • poly bluetooth headset26K/yr

Reviews and returns

What reviews say buyers love and hate about Plantronics Bluetooth Earpiece

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Audio Quality”
9%of negative reviews mention “Durability”
3.5%of orders come back
“has started falling apart”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plantronics Bluetooth Earpiece questions

Answered from the same tracked data.