Is pink apple pencil profitable to sell on Amazon United States?

The niche generates $134K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (37/100).

How competitive is the pink apple pencil niche?

14 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in pink apple pencil?

Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 1.9%.

When does demand for pink apple pencil peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the pink apple pencil niche?

Listings span $6.64–$20.10; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 5,305 reviews — the moat a new listing must climb.

pink apple pencil

Skip it

Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.20

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.64–$20.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$134K

$134K/yr · 185K searches

Review moat

Bad5,304.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink apple pencil is a $134K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

pink apple pencil market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 5.9%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 1.1%
Avg brand age: 30 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

16%

JvKzaen26%
Hastraith21%
Manaphack15%
Sluoch12%
AYNSRTN5%
CMARS5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top pink apple pencil search terms

pink apple pencil45K/yr -44.0%5.9% conv.
pink ipad pencil27K/yr -48.9%6.0% conv.
apple pencil pink21K/yr -37.3%4.9% conv.
pink stylus pen15K/yr -4.1%2.9% conv.
pink stylus9K/yr +26.4%1.9% conv.
ipad pencil pink14K/yr -47.8%6.4% conv.
pink apple pen11K/yr -41.1%6.2% conv.
pink ipad pen11K/yr -44.8%6.7% conv.
pink stylus pen for ipad12K/yr -52.6%7.4% conv.
apple pen pink8K/yr -35.5%6.5% conv.

All search terms

Top pink apple pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch

JvKzaen$10.854.6★4,171 rev

Hastraith Stylus Pen for iPad(2018-2026)-2X Faster Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th Pink

Hastraith$9.774.6★848 rev

Pencil for Apple Stylus Pen for iPad A16 11th/10th/9/8/7/6 Generation iPad Pro M4 13/11/12.9 iPad Air M3/M2/5/4/3 Gen iPad mini A17 Pro 7/6/5 Palm Rejection & Tilt Sensitivity (Pink)

Manaphack$10.384.6★190 rev

Stylus Pen for iPad 2018-2025 with Palm Rejection & Power Display Pencil for iPad 11th/10th/9th/8th/7th/6th Air M3/M2/5/4/3 Pro 11/12.9/M4/M5 Mini 7/6/5th (Pink)

Sluoch$10.733.6★139 rev

Pencil for Apple iPad A16/10/9/8/7/6th Gen Pro 13/12.9/11 M5/M4 Air M3/M2/5/4/3 Mini 6/5 Stylus Pen with Tilt Sensitivity & Palm Rejection (Pink)

AYNSRTN$8.964.3★204 rev

Newest

by launch date

Pencil for Apple iPad A16/10/9/8/7/6th Gen Pro 13/12.9/11 M5/M4 Air M3/M2/5/4/3 Mini 6/5 Stylus Pen with Tilt Sensitivity & Palm Rejection (Pink)

AYNSRTN$8.96204 rev

5mo ago

Stylus Pen for iPad 2018-2025 with Palm Rejection & Power Display Pencil for iPad 11th/10th/9th/8th/7th/6th Air M3/M2/5/4/3 Pro 11/12.9/M4/M5 Mini 7/6/5th (Pink)

Sluoch$10.73139 rev

6mo ago

Pencil for Apple Stylus Pen for iPad A16 11th/10th/9/8/7/6 Generation iPad Pro M4 13/11/12.9 iPad Air M3/M2/5/4/3 Gen iPad mini A17 Pro 7/6/5 Palm Rejection & Tilt Sensitivity (Pink)

Manaphack$10.38190 rev

7mo ago

Stylus Pen for iPad A16 11th/10th Palm Rejection & Fast Charging Pen 2025-2018 Stylus Pencil for iPad 11th/A16/10/9/8/7/6th Pro 12.9/11/13 inch M4 Air M2/M3/5/4/3 Mini A17/5th/6th

SuitMeeUp$20.10377 rev

1y ago

Stylus Pen for iPad 9&10th Generation 2018-2025 with Palm Rejection Tilt Sensitivity Tablet Digital Pencil Suit with Apple iPad 6/7/8/9/10th Pro 11/12.9/M4 Air 3/4/5th/M2/M3 Mini 5/6th - Pink

Kenkor$9.40489 rev

1y ago

What buyers say about pink apple pencil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Money well spent”

Quality-Overall13%

“The build quality is solid”

Compatibility-Overall12%

“Compatible”

Ease Of Use9%

“easy to hold”

Charging8%

“Charges fast”

Advertised Vs Actual Product6%

“Just as described”

Connectivity-Overall5%

“Easy connection”

Battery Life4%

“Amazing Battery Life”

Color4%

“Beautiful color”

Size-Overall2%

“Love the size”

What buyers complain about

Charging19%

“Charging issues”

Functionality-Overall16%

“Not functional”

Durability12%

“Do not last”

Compatibility-Overall8%

“doesn't work well with it”

Connectivity-Overall5%

“Disconnects randomly”

Quality-Overall5%

“its very cheap quality too”

Magnetic Strength/Adsorption4%

“Poor magnet”

Value For Money3%

“Just ordered another, better, more expensive one”

Ease Of Use2%

“nearly impossible to turn on”

Touch/Button Controls1%

“Its not touch sensitive”

Top return reasons

Compatibility-Overall41%

Functionality-Overall21%

Charging10%

Connectivity-Overall9%

Defective Material/Parts3%

Value For Money2%

Advertised Vs Actual Product2%

Magnetic Strength/Adsorption2%

Durability1%

Size-Overall1%

Common questions

Is pink apple pencil profitable to sell on Amazon United States?: The niche generates $134K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (37/100).
How competitive is the pink apple pencil niche?: 14 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in pink apple pencil?: Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 1.9%.
When does demand for pink apple pencil peak?: Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the pink apple pencil niche?: Listings span $6.64–$20.10; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 5,305 reviews — the moat a new listing must climb.