Phone Wallet

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

1.8%

Market size, estimated

$410Ka year

Peak month

July2.5× the quietest month

Top search term

phone case with card holder399K searches a year

Listings sell for $13.81 on average, from $5.05 to $40.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.81 that is $7K to $10K a year per listing.

Average price

$13.81under the $15 to $100 sweet spot

Price range

$5.05–$40.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

4.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #284 within Adhesive Card Holders. It carries 5,242 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#284in Adhesive Card Holders

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,242per listing

Listings tracked

48

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months