Is phone umbrella profitable to sell on Amazon United States?

The niche generates $288K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +318.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the phone umbrella niche?

13 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in phone umbrella?

Top complaints mined from reviews: Functionality-Overall, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.5%.

When does demand for phone umbrella peak?

Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.

What does it cost to enter the phone umbrella niche?

Listings span $5.51–$17.59; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

phone umbrella

Worth a look

Shows demand growing +318.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+318.9%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great351.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$288K

$288K/yr · 696K searches

Avg price

Good$11.99

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 6% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$5.51–$17.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, phone umbrella is a $288K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $300K–$360K; units × avg price
Launch success: —; 4 of 4 new (360d)
Conversion rate: 3.5%
Avg BSR: #303
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.6%
Avg brand age: 29 months
Avg seller age: 162 days

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

18%

Kiorafoto33%
CALDEVER15%
OUTXE12%
PAWxCLAW9%
heqxwl7%
hautllaif6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +318.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Phone Umbrella for Sun Magnetic Cellphone SunShade Shield Umbrella Universal Phone Sun Blocker Cover Visor for Beach Pool Accessories Travel Vacation Essentials Outdoor Video Photo Watching Anti-Glare

Kiorafoto$15.974.4★1,348 rev

Phone Umbrella for Sun Shade Magnetic: Universal Anti-Glare Umbrella for iPhone UPF45+ Heat UV Protection Thumbs Up Women Teen Girl Gifts Trendy Stuff Pool Travel Beach Accessories Vacation Essentials

CALDEVER$15.614.3★66 rev

Phone Umbrella for Sun Shade Magnetic: Universal Thumbs Up Cell Phone SunShade Shield for iPhone UV Protection Anti-Glare for Pool Travel Beach Essentials Gifts for Fathers Day Men Teens Boys Women

CALDEVER$15.023.7★78 rev

Cell Phone Umbrella Sun Shade Suction Cup Stand (Pink)

heqxwl$7.953.9★188 rev

Phone Umbrella - Anti-Glare Sun Shade Phone Umbrella for Sun iPhone Clip On umbrella for phone sun shade Protects from Sunlight and Glare Outdoor Activities Universal Fit for All Smartphones (Black)

PAWxCLAW$15.394.0★283 rev

Newest

by launch date

Phone Umbrella UPF 45+ Clip-On Phone Umbrella Mini Tanning Cellphone Sun Shade Screen UV Protection for iPhone iPad Laptop Kindle Outdoor Travel Beach Pool Gifts Accessories Vacation Essentials

Kiorafoto$17.5934 rev

3mo ago

CALDEVER$15.6166 rev

5mo ago

Phone Umbrella for Sun Shade Magnetic: Universal Thumbs Up Cell Phone SunShade Shield for iPhone UV Protection Anti-Glare for Pool Travel Beach Essentials Gifts for Fathers Day Men Teens Boys Women

CALDEVER$15.0278 rev

5mo ago

OUTXE Magnetic Phone Umbrella 2026 Upgrade Sun Shade | Mini Universal for Cell iPhone Android Kindle (Black)

OUTXE$14.0443 rev

5mo ago

HZZADZXW Cell Phone Umbrella for Sun Shade Universal Adjustable Stand with Cute Piggy Suction Cup Outdoor Anti-Reflective Glare Blocking Cell Phone Sun Visor Pink

HZZADZXW$7.1244 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use12%

“Easy to use”

Magnetic Strength/Adsorption10%

“Strong magnet”

Quality-Overall10%

“Cute product”

Advertised Vs Actual Product6%

“As advertised”

Durability6%

“seems pretty durable”

Value For Money5%

“good price”

Size-Overall5%

“Fits easily”

Adjustability/Rotatability/Reclining5%

“It's fully adjustable”

Design-Overall4%

“Appearance is very cute”

Gifting Purpose4%

“Fun gift”

What buyers complain about

Functionality-Overall12%

“Didnt work”

Magnetic Strength/Adsorption9%

“Did not stick to the magnet on my Samsung phone case”

Size-Overall8%

“To large”

Adhesion/Stickiness7%

“Wont stick”

Durability7%

“now it's broken”

Value For Money5%

“It's i expensive for a reason”

Ease Of Use5%

“the clip comes off too easy”

Strength4%

“It's a bit wobbly”

Quality-Overall4%

“Garbage”

Weight Heavy4%

“It's a bit bulky”

Top return reasons

Size-Overall20%

Magnetic Strength/Adsorption14%

Functionality-Overall12%

Defective Material/Parts7%

Color6%

Compatibility-Overall6%

Adhesion/Stickiness6%

Advertised Vs Actual Product5%

Add-Ons/Attachments4%

Value For Money3%

Common questions

Is phone umbrella profitable to sell on Amazon United States?: The niche generates $288K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +318.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the phone umbrella niche?: 13 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in phone umbrella?: Top complaints mined from reviews: Functionality-Overall, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.5%.
When does demand for phone umbrella peak?: Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.
What does it cost to enter the phone umbrella niche?: Listings span $5.51–$17.59; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

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phone umbrella

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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