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Phone Umbrella

Maybe

Search demand grew +318.9% this quarter. But prices span $5.51–$17.59, mostly outside the sweet spot, so Phone Umbrella is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 2,221 Cell Phones & Accessories niches · +16 vs the category median of 46
Market size
$288K/yr696K searches / yr
90-day growth
+318.9%search demand this quarter
Competition
49%top-5 click share · 13 brands · 18 sellers

Flapen Score

Phone Umbrella against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Umbrella is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Umbrella 696K times last year and spent an estimated $288K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +318.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
+318.9%
Conversion, latest week
3.5%
Market size, estimated
$288Ka year
Peak month
June16.0× the quietest month
Top search term
phone umbrella258K searches a year

02 · Price

A sale here is worth $11.99.

Listings sell for $11.99 on average, from $5.51 to $17.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.99 that is $6K to $9K a year per listing.

Average price
$11.99under the $15 to $100 sweet spot
Price range
$5.51–$17.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #303 within Stands. It carries 352 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#303in Stands
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Phone Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

18%

  • Brand 133%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Phone Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top Phone Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone umbrella258K/yr
  • phone umbrella for sun107K/yr
  • umbrella for phone55K/yr
  • phone umbrella for sun iphone60K/yr
  • cell phone umbrella31K/yr
  • phone shade27K/yr
  • phone sun shade20K/yr
  • magnetic phone umbrella13K/yr
  • iphone umbrella sun shade14K/yr
  • phone shade from sun16K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Umbrella

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
3.5%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Phone Umbrella questions

Answered from the same tracked data.