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Phone Tether

Maybe

The top 5 brands take only 63% of clicks. But shoppers spend an estimated $210K a year here, so Phone Tether is a Maybe.

Flapen Score
56
56 / 100Top 11% of 2,221 Cell Phones & Accessories niches · +10 vs the category median of 46
Market size
$210K/yr339K searches / yr
90-day growth
+44.4%search demand this quarter
Competition
58%top-5 click share · 20 brands · 26 sellers

Flapen Score

Phone Tether against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Tether is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Phone Tether market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Tether 339K times last year and spent an estimated $210K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
+44.4%
Conversion, latest week
5.3%
Market size, estimated
$210Ka year
Peak month
July4.1× the quietest month
Top search term
phone tether tab156K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $4.86 to $29.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.81 that is $3K to $6K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$4.86–$29.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #79 within Lanyards & Wrist Straps. It carries 1,101 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#79in Lanyards & Wrist Straps
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,101per listing
Listings tracked
26

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
22 months

Products

Top Phone Tether products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

31%

  • Brand 125%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Phone Tether search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Phone Tether search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone tether tab156K/yr
  • retractable phone tether28K/yr
  • retractable phone lanyard21K/yr
  • clutch loop phone tether14K/yr
  • tether tabs for cell phone17K/yr
  • anti pickpocket phone tether5K/yr
  • cell phone tether tab16K/yr
  • iphone tether tab15K/yr
  • phone retractable tether7K/yr
  • antitheft phone tether5K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Tether

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
2.7%of orders come back
“Break easily”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Phone Tether questions

Answered from the same tracked data.