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64

phone sun shade

Worth a look

Shows demand growing +260.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 99Conversion 30Competition 82Returns 44Price range 54Avg price 60Brand share 85Review moat 89Quality gap 98

Growth

Incredible+260.2%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Great212.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Price range

Good$5.67–$26.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 80K searches

According to Flapen's Amazon United States niche tracking, phone sun shade is a $25K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

phone sun shade market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$26K–$33K
units × avg price
Conversion rate
2.4%
Avg BSR
#727
Page quality
0%
Prime
95%
Sponsored
77%
Out of stock
12.2%
Avg brand age
23 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

34

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

33%

Top 20: 76%

Open market

44%

  • Kiorafoto19%
  • OUTXE9%
  • CALDEVER8%
  • Shad0xNXC7%
  • ZIMISI7%
  • PAWxCLAW6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +260.2% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.8×

Top phone sun shade search terms

  • phone shade27K/yr
  • phone sun shade20K/yr
  • phone shade from sun16K/yr
  • iphone sun shade9K/yr
  • cell phone sun shade8K/yr
All search terms

Top phone sun shade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7536%$2K9%$2K12%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about phone sun shade

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use11%

“Easy to use”

Quality-Overall8%

“Cute product”

Magnetic Strength/Adsorption6%

“Strong magnet”

Durability6%

“seems pretty durable”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall5%

“Fits my phone great”

Efficiency4%

“it has worked consistently each time”

Design-Overall4%

“the build is actually solid”

Value For Money4%

“good price”

Adjustability/Rotatability/Reclining4%

“It's fully adjustable”

What buyers complain about

Functionality-Overall8%

“Did not work”

Size-Overall8%

“To large”

Ease Of Use6%

“difficult to open”

Quality-Overall5%

“Cheap”

Magnetic Strength/Adsorption4%

“Did not stick to the magnet on my Samsung phone case”

Durability4%

“It constantly comes apart”

Compatibility-Overall4%

“Does not fit on cell phone”

Strength4%

“Flimsy”

Value For Money4%

“Could have been cheaper”

Instructions/User Manual/Troubleshooting4%

“No instructions”

Top return reasons

Size-Overall25%
Functionality-Overall12%
Magnetic Strength/Adsorption11%
Compatibility-Overall7%
Defective Material/Parts6%
Advertised Vs Actual Product5%
Adhesion/Stickiness4%
Color4%
Add-Ons/Attachments4%
Value For Money3%

Common questions

Is phone sun shade profitable to sell on Amazon United States?
The niche generates $25K/yr across 44 tracked products. 5 of 21 products launched in the last 360 days are still selling. 90-day search growth is +260.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the phone sun shade niche?
25 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in phone sun shade?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Ease Of Use. The return rate is 3.5%.
When does demand for phone sun shade peak?
Demand peaks in May–Jun–Jul; the busiest month runs 10.8× the quietest.
What does it cost to enter the phone sun shade niche?
Listings span $5.67–$26.10; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.