phone strap holder for hand
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,775avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$4.22–$16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$41K$41K/yr · 223K searches
According to Flapen's Amazon United States niche tracking, phone strap holder for hand is a $41K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 27/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
phone strap holder for hand market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $44K–$56K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.6%
- Avg brand age
- 26 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
11%
- MOUTAKEY31%
- Lostars27%
- SURPHY21%
- VICHUNHO6%
- TENOC3%
- Case-Mate3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.7×
Top phone strap holder for hand search terms
- phone bracelet48K/yr
- iphone bracelet strap29K/yr
- cell phone bracelet wristlet16K/yr
- wrist chain for phone12K/yr
- wrist band for phone10K/yr
- phone wrist chain11K/yr
- phone wristlet attachment10K/yr
- casemate phone strap8K/yr
- wristlet phone case10K/yr
- cell phone bracelet7K/yr
Top phone strap holder for hand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking
MOUTAKEY$13.554.5★668 rev
SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray
SURPHY$8.634.6★4,737 rev
Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)
Lostars$9.504.1★1,307 rev
Lostars Silicone Beaded Phone Wrist Strap phone bracelet strap with Tether Tab Elastic Hands-Free wristlet strap (Black)
Lostars$9.374.6★558 rev
VICHUNHO Marble Silicone Beaded Phone Wrist Strap Cellphone Lanyard with Tether Tab Elastic Hands-Free Wristlet Bracelet
VICHUNHO$13.284.5★1,005 rev
Newest
by launch date
KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.8965 rev
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
Tiostep$12.691,943 rev
BLACK PATHON Phone Charm Strap With Metal Chain Detachable Wrist Strap For iPhone Anti Theft Strap Phone Chain Wristlet
BLACK PATHON$13.65192 rev
SURDOCA Adjustable Phone Lanyard Camera Wrist Strap Nylon Wrist Lanyard Phone Wristlet Anti Theft Phone Strap Lanyard for Earphone USB Flash Drive ID Name Tag Badge
SURDOCA$4.221,348 rev
Lostars Silicone Beaded Phone Wrist Strap phone bracelet strap with Tether Tab Elastic Hands-Free wristlet strap (Black)
Lostars$9.37558 rev
Trending
90-day click momentumKuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.894.2★
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★
MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking
MOUTAKEY$13.734.5★
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
Tiostep$12.694.4★
Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Obsidian-Black)
Lostars$9.464.1★
What buyers say about phone strap holder for hand
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Easy to use”
“Great size”
“The ring is sturdy”
“Accurate description”
“It seems durable”
“good value for the money”
“Great for travel”
“phone stays very secure”
“Nice color”
What buyers complain about
“Does not last”
“Bad quality”
“Smaller than expected”
“Charging interrupted”
“Not strong”
“Not sure its worth the price”
“Not as expected”
“lose Its adhesive power”
“Did not fit my I phone 16 pro max”
“HOWEVER, the tab that goes in your phone is not good material”
Top return reasons
Common questions
- Is phone strap holder for hand profitable to sell on Amazon United States?
- The niche generates $41K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (27/100).
- How competitive is the phone strap holder for hand niche?
- 12 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in phone strap holder for hand?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.8%.
- When does demand for phone strap holder for hand peak?
- Demand peaks in Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the phone strap holder for hand niche?
- Listings span $4.22–$16.66; the average listing price is $11.11 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.