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Phone Stand

Maybe

Shoppers spend an estimated $6.4M a year here. But the average product has 25,658 reviews to catch up to, so Phone Stand is a Maybe.

Flapen Score
58
58 / 100
Top 7% of 2,221 Cell Phones & Accessories niches · +12 vs the category median of 46
Market size
$6.4M/yr12.3M searches / yr
90-day growth
-12.9%search demand this quarter
Competition
38%top-5 click share · 28 brands · 66 sellers

Flapen Score

Phone Stand against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Stand is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Stand 12.3M times last year and spent an estimated $6.4M. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months
12.3M
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
4.4%
Market size, estimated
$6.4Ma year
Peak month
December1.7× the quietest month
Top search term
phone stand3.6M searches a year

02 · Price

A sale here is worth $11.77.

Listings sell for $11.77 on average, from $4.02 to $26.19. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $11.77 that is $177K to $235K a year per listing.

Average price
$11.77under the $15 to $100 sweet spot
Price range
$4.02–$26.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
$177K–$235K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Stands. It carries 25,658 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Stands
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
25,658per listing
Listings tracked
44

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Phone Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

66

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

38%

Top 20: 75%

Open market

35%

  • Brand 123%
  • Brand 222%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Phone Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Phone Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone stand3.6M/yr
  • phone holder2.3M/yr
  • phone stand for desk1.3M/yr
  • phone holder for desk852K/yr
  • cell phone stand893K/yr
  • iphone stand584K/yr
  • cell phone holder558K/yr
  • desk phone stand277K/yr
  • soporte para celular265K/yr
  • iphone holder240K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Stand

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
15%of negative reviews mention “Durability”
1.9%of orders come back
“broke in a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Phone Stand questions

Answered from the same tracked data.