Phone Purse

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

708K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

0.8%

Market size, estimated

$104Ka year

Peak month

July2.2× the quietest month

Top search term

phone crossbody116K searches a year

Listings sell for $17.98 on average, from $6.57 to $55.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.98 that is $2K to $4K a year per listing.

Average price

$17.98inside the $15 to $100 sweet spot

Price range

$6.57–$55.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

6.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #143 within Lanyards & Wrist Straps. It carries 4,832 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

0.7%

Average rank

#143in Lanyards & Wrist Straps

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,832per listing

Listings tracked

38

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months