Is phone protector iphone 13 profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the phone protector iphone 13 niche?

7 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in phone protector iphone 13?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.

When does demand for phone protector iphone 13 peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the phone protector iphone 13 niche?

Listings span $6.02–$76.76; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 420,721 reviews — the moat a new listing must climb.

phone protector iphone 13

Worth a look

Shows a $2.1M/yr market, but a deep review moat (420,721 avg reviews) keeps it on the watch list.

Market size

Incredible$2.1M

$2.1M/yr · 3.2M searches

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.02–$76.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Review moat

Bad420,721.45

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, phone protector iphone 13 is a $2.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

phone protector iphone 13 market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 5.1%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Ailun79%
UGG5%
MAGIC JOHN4%
PEHAEL4%
Spigen3%
JETech3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top phone protector iphone 13 search terms

screen protector1.4M/yr -12.1%1.4% conv.
cell phone screen protectors271K/yr -5.9%0.8% conv.
privacy screen protector346K/yr -11.3%0.6% conv.
iphone screen protector307K/yr -3.9%3.9% conv.
phone screen protector240K/yr +8.4%2.5% conv.
protector100K/yr +27.6%0.1% conv.
phone protector71K/yr +41.0%1.2% conv.
iphone privacy screen protector71K/yr +3.5%1.5% conv.
screen protectors50K/yr +27.2%0.9% conv.
screen protector privacy47K/yr -5.8%0.8% conv.

All search terms

Top phone protector iphone 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro [6.1 Inch] Display 3 Pack Tempered Glass Dynamic Island Compatible Case Friendly [Not for iPhone 16 Pro 6.3 Inch].

Ailun$6.254.6★1,133,565 rev

Ailun Privacy Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] 2 Pack Anti Spy Private Tempered Glass Case Friendly [Not for iPhone 16 6.1 Inch]

Ailun$7.024.4★164,820 rev

Ailun Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Display 3 Pack Tempered Glass Case Friendly [Not for iPhone 16 6.1 Inch]

Ailun$6.024.6★1,133,565 rev

Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro [6.3 inch] with Installation Frame Dynamic Island Compatible Case Friendly[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air]

Ailun$7.034.6★1,133,565 rev

UGG PROTECTOR

UGG$15.874.6★7,424 rev

Newest

by launch date

PEHAEL 3+3 Pack for iPhone 17 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.9 inch]

PEHAEL$9.28198,375 rev

12mo ago

UGG PROTECTOR

UGG$15.877,424 rev

1y ago

MAGIC JOHN 2 Pack for iPhone 16 Pro [6.3 inch] Tempered Glass Screen Protector HD Clear Bubble Free Easy Installation Auto Dust-Elimination 16Pro 6.3

MAGIC JOHN$18.284,335 rev

1y ago

Spigen AluminaCore Tempered Glass Screen Protector [Glas.tR EZ Fit] designed for iPhone 17 Pro | iPhone 17 | iPhone 16 Pro [2 Pack] 9H+ Hardness Aluminum-Enhanced Durability

Spigen$19.51226,178 rev

1y ago

Ailun 3 Pack Screen Protector for iPhone 17 / iPhone 16 Pro [6.3 inch] with Installation Frame Dynamic Island Compatible Case Friendly[Not for iPhone16/16Plus/16Pro Max/17Pro/17Pro Max/Air]

Ailun$7.031,133,565 rev

1y ago

What buyers say about phone protector iphone 13

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality is solid”

Drop/Impact Protection14%

“Great Protector”

Assembly/Installation11%

“EASY to install”

Value For Money11%

“Good for price”

Size-Overall11%

“Fit exactly as needed”

Ease Of Use8%

“Easy Peasy”

Advertised Vs Actual Product6%

“ACCURATE DESCRIPTION”

Durability4%

“it never cracked”

Security3%

“Great Privacy”

Efficiency2%

“Effective”

What buyers complain about

Durability19%

“broke within a week”

Size-Overall13%

“Slightly too big”

Quality-Overall11%

“Cheap Quality”

Security6%

“not as much security as I was hoping”

Strength4%

“Not Sturdy Enough”

Value For Money4%

“Therefore, the low price is not really great”

Adhesion/Stickiness4%

“bad adhesive”

Compatibility-Overall3%

“cant use face Id with this on”

Functionality-Overall3%

“Didn't work”

Ease Of Use2%

“Not easy to apply”

Top return reasons

Size-Overall62%

Compatibility-Overall10%

Value For Money5%

Adhesion/Stickiness4%

Advertised Vs Actual Product4%

Functionality-Overall2%

Defective Material/Parts2%

Quality-Overall2%

Security1%

Product Condition1%

Common questions

Is phone protector iphone 13 profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the phone protector iphone 13 niche?: 7 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in phone protector iphone 13?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.
When does demand for phone protector iphone 13 peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the phone protector iphone 13 niche?: Listings span $6.02–$76.76; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 420,721 reviews — the moat a new listing must climb.

phone protector iphone 13

phone protector iphone 13 market data

Competition & brand share

Demand & seasonality

Top phone protector iphone 13 search terms

Top phone protector iphone 13 products on Amazon

Top sellers

Newest

Trending

What buyers say about phone protector iphone 13

What buyers love

What buyers complain about

Top return reasons

Common questions

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