Is Phone Prop profitable to sell on Amazon United States?

Flapen scores Phone Prop 44 out of 100 on Amazon United States, a Fail. Shoppers spend $49K a year across 39 tracked products. 4 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -1.5% in the last 90 days.

How competitive is the Phone Prop niche on Amazon United States?

16 brands and 27 sellers compete in Phone Prop on Amazon United States. The top 5 Phone Prop products take 38% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Phone Prop?

Phone Prop buyers on Amazon United States complain most about Durability, Size-Overall, and Strength. An estimated 2.4% of orders come back.

When does demand for Phone Prop peak?

Search demand for Phone Prop on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Phone Prop niche?

Phone Prop sells for $13.43 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.02 to $26.05. The average product has 10,295 reviews, the count a new listing must catch up to.

Phone Prop

Fail

Shoppers spend an estimated $49K a year here, so Phone Prop is a Fail.

Flapen Score: 44
44 / 100Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size: $49K/yr73K searches / yr
90-day growth: -1.5%search demand this quarter
Competition: 38%top-5 click share · 16 brands · 27 sellers

Flapen Score

Phone Prop against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Prop is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Phone Prop market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Prop 73K times last year and spent an estimated $49K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months: 73K
Growth, 90 days vs prior 90: -1.5%
Conversion, latest week: 5.0%
Market size, estimated: $49Ka year
Peak month: December1.6× the quietest month
Top search term: phone prop27K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $4.02 to $26.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.43 that is $0 to $1K a year per listing.

Average price: $13.43under the $15 to $100 sweet spot
Price range: $4.02–$26.05
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$1K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #108 within Stands. It carries 10,295 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 97%
Out of stock, average day: 0.6%
Average rank: #108in Stands
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 10,295per listing
Listings tracked: 39

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 4Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Phone Prop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

13%

Brand 159%
Brand 29%
Brand 37%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (10 brands, 13%)

Demand

Phone Prop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Phone Prop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

phone prop27K/yr -3.4%2.8% conv.
phone prop stand11K/yr +16.9%3.6% conv.
ugreen phone stand10K/yr -11.5%6.4% conv.
ugreen phone holder8K/yr +20.9%6.5% conv.
ugreen stand7K/yr -6.7%4.0% conv.
phone easel4K/yr -3.3%3.6% conv.
cell phone prop3K/yr +5.4%2.2% conv.
iphone prop up stand3K/yr -68.3%4.3% conv.

Reviews and returns

What reviews say buyers love and hate about Phone Prop

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”

13%of negative reviews mention “Durability”

2.4%of orders come back

“Falls Apart”

A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Phone Prop questions

Answered from the same tracked data.

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