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Phone Prop

Fail

Shoppers spend an estimated $49K a year here, so Phone Prop is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$49K/yr73K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
38%top-5 click share · 16 brands · 27 sellers

Flapen Score

Phone Prop against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Prop is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Prop market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Prop 73K times last year and spent an estimated $49K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
5.0%
Market size, estimated
$49Ka year
Peak month
December1.6× the quietest month
Top search term
phone prop27K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $4.02 to $26.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.43 that is $0 to $1K a year per listing.

Average price
$13.43under the $15 to $100 sweet spot
Price range
$4.02–$26.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #108 within Stands. It carries 10,295 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#108in Stands
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
10,295per listing
Listings tracked
39

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Phone Prop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 80%

Open market

13%

  • UGREEN59%
  • Nulaxy9%
  • Kemoxan7%
  • Ranjaner5%
  • Flight Flap4%
  • Lamicall3%
  • Open — no brand owns it (10 brands, 13%)

Demand

Phone Prop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Phone Prop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phone prop27K/yr
  • phone prop stand11K/yr
  • ugreen phone stand10K/yr
  • ugreen phone holder8K/yr
  • ugreen stand7K/yr
  • phone easel4K/yr
  • cell phone prop3K/yr
  • iphone prop up stand3K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Prop

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
13%of negative reviews mention “Durability”
2.4%of orders come back
“Falls Apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Phone Prop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data