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Phone Loops

Fail

The top 5 brands take 95% of clicks, so Phone Loops is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$189K/yr456K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
42%top-5 click share · 11 brands · 22 sellers

Flapen Score

Phone Loops against its category

The dotted line is the Cell Phones & Accessories average. Past it, Phone Loops is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Loops market on Amazon at a glance

Shoppers on Amazon United States searched for Phone Loops 456K times last year and spent an estimated $189K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.9%
Market size, estimated
$189Ka year
Top search term
love handle phone grip137K searches a year

02 · Price

A sale here is worth $22.09.

Listings sell for $22.09 on average, from $6.55 to $53.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.09 that is $6K to $11K a year per listing.

Average price
$22.09inside the $15 to $100 sweet spot
Price range
$6.55–$53.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #430 within Grips. It carries 5,020 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#430in Grips
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
5,020per listing
Listings tracked
48

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Phone Loops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

22

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 77%

Open market

4%

  • Brand 174%
  • Brand 215%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Phone Loops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Phone Loops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • love handle phone grip137K/yr
  • lovehandle phone grip80K/yr
  • love handle36K/yr
  • thin phone grip20K/yr
  • lovehandle24K/yr
  • phone loops21K/yr
  • phone loop strap17K/yr
  • loopy loop replacement11K/yr
  • lovehandle pro13K/yr
  • love handle pro9K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Loops

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Grip”
18%of negative reviews mention “Durability”
3.8%of orders come back
“Broke within a week”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Phone Loops questions

Answered from the same tracked data.