Is phone lanyard profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +44.6%. Flapen's verdict: Launch it (57/100).

How competitive is the phone lanyard niche?

16 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in phone lanyard?

Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 4.6%.

When does demand for phone lanyard peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the phone lanyard niche?

Listings span $6.58–$29.56; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.

phone lanyard

Launch it

A $1.8M/yr market growing +44.6% this quarter with returns at 4.6% — clears our launch bar.

Market size

Great$1.8M

$1.8M/yr · 6.2M searches

Growth

Good+44.6%

90-day search growth — must beat 0% to launch

Price range

Good$6.58–$29.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.48

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,178.87

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 6% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, phone lanyard is a $1.8M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 57/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$1.9M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 2.4%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 163 days

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

27%

CACOE26%
SURPHY16%
Tiostep13%
Yonlevres9%
MoKo5%
XANGNIER5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)

CACOE$9.644.4★10,278 rev

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black

Tiostep$12.694.4★1,943 rev

Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials

Yonlevres$8.154.5★2,279 rev

SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray

SURPHY$8.634.6★4,737 rev

SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple

SURPHY$13.024.4★3,205 rev

Newest

by launch date

MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black

MoKo$14.21228 rev

8mo ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard with Anti-Theft Zipper Pouch Detachable Quilted Wrist Wallet with RFID and ID Window for Daily and Travel

Tiostep$18.79422 rev

11mo ago

ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)

ClutchLoop$29.56367 rev

1y ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black

Tiostep$12.691,943 rev

1y ago

Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials

Yonlevres$8.152,279 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Decent quality”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product9%

“Does the job”

Strength7%

“the cord is very strong”

Security5%

“Very secure”

Portability5%

“Great for Travel”

Value For Money5%

“Good value for money”

Size-Overall5%

“Love the length”

Durability4%

“Durable product”

Comfort-Overall4%

“Comfortable to wear”

What buyers complain about

Durability14%

“Doesnt last”

Charging10%

“Difficult Charging”

Size-Overall8%

“Doesn't fit”

Quality-Overall6%

“Cheap poor quality”

Strength5%

“not that strong”

Weight Heavy4%

“Heavy bulky”

Functionality-Overall3%

“completely not functional”

Compatibility-Overall3%

“Doesnt work with the case”

Ease Of Use3%

“I cant use it”

Instructions/User Manual/Troubleshooting3%

“No instructions at all”

Top return reasons

Size-Overall21%

Length11%

Advertised Vs Actual Product7%

Functionality-Overall6%

Compatibility-Overall5%

Quality-Overall5%

Value For Money4%

Charging4%

Weight Heavy4%

Defective Material/Parts4%

Common questions

Is phone lanyard profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +44.6%. Flapen's verdict: Launch it (57/100).
How competitive is the phone lanyard niche?: 16 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in phone lanyard?: Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 4.6%.
When does demand for phone lanyard peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the phone lanyard niche?: Listings span $6.58–$29.56; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.

Related niches in Cell Phones & Accessories

65c port charger$1.7M/yr +3.8%Launch it
65retractable iphone charger cord$1.8M/yr -28.0%Worth a look
65s26 wallet case$40K/yr +93.1%Worth a look
65bluetooth headset$2.7M/yr -2.2%Worth a look
66iphone 17 pro max privacy screen protector$8.7M/yr -12.4%Worth a look
66samsung charger$2.4M/yr -4.5%Worth a look

All Cell Phones & Accessories niches

phone lanyard

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Cell Phones & Accessories