Phone Lanyard

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

+44.6%

Conversion, latest week

2.4%

Market size, estimated

$1.8Ma year

Peak month

August1.6× the quietest month

Top search term

phone lanyard1.8M searches a year

Listings sell for $12.48 on average, from $6.58 to $29.56. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $12.48 that is $50K to $62K a year per listing.

Average price

$12.48under the $15 to $100 sweet spot

Price range

$6.58–$29.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$50K–$62K

Returns

4.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Lanyards & Wrist Straps. It carries 2,179 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Lanyards & Wrist Straps

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,179per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months