Phone Controller
FailAn estimated 9.1% of orders come back, so Phone Controller is a Fail.
- Flapen Score
- 49 / 100Top 34% of 2,221 Cell Phones & Accessories niches · +3 vs the category median of 4649
- Market size
- $1.6M/yr1.9M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 121 sellers
Flapen Score
Phone Controller against its category
The dotted line is the Cell Phones & Accessories average. Past it, Phone Controller is stronger. Inside it, weaker.
Market
The Phone Controller market on Amazon at a glance
Shoppers on Amazon United States searched for Phone Controller 1.9M times last year and spent an estimated $1.6M. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- phone controller276K searches a year
02 · Price
A sale here is worth $56.27.
Listings sell for $56.27 on average, from $12.04 to $157.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $56.27 that is $42K to $56K a year per listing.
- Average price
- $56.27inside the $15 to $100 sweet spot
- Price range
- $12.04–$157.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 9.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #54 within Gaming Accessories. It carries 795 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 0.3%
- Average rank
- #54in Gaming Accessories
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 795per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Phone Controller products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mocagen MC1 Phone Controller for iPhone & Android Ergonomic Grip Low Latency Case Friendly Bluetooth Mobile Controller with Hall Effect Joysticks Turbo Portable Travel Companion for Car/Leisure
- Price
- $39.68
- Rating
- 4.3/5
- Reviews
- 579
- Age
- 1y ago

GameSir X5 Lite Mobile Gaming Controller for Android & iPhone 15/16 Series (USB-C) Hall Effect Joystick Lightweight Ergonomic Phone Controller- Play Genshin Impact & Zenless Zone Zero
- Price
- $33.27
- Rating
- 4.3/5
- Reviews
- 1,600
- Age
- 1y ago

BACKBONE One Mobile Gaming Controller USB-C Phone Controller for Android & iPhone 15/16/17 Series 2nd Gen Play Xbox PlayStation Fortnite Call of Duty & More
- Price
- $83.36
- Rating
- 4.2/5
- Reviews
- 3,636
- Age
- 2y ago

8Bitdo Ultimate Mobile Gaming Controller for iPhone Apple Android & Xbox Cloud Gaming Bluetooth Gamepad with Hall Effect Joysticks 2 Pro Back Buttons Officially Licensed (Black)
- Price
- $47.23
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 1y ago

BACKBONE Pro Gaming Controller for iPhone 15/16/17 & Android USB-C/Bluetooth Controller Stream Xbox Play Call of Duty PlayStation via iOS Remote Play
- Price
- $151.83
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 1y ago
Trending
estimated 90-day click momentum
GameSir Pocket Taco Vertical Mobile Gaming Controller Retro Arcade Bluetooth Gamepad for Android Portableh Wireless Game Controller for phone 600mAh Battery Pass-Through Charging - White
- Price
- $33.44
- Rating
- 3.8/5
- Reviews
- 291
- Age
- 1y ago

BACKBONE Mens MultiPocket Travel Utility Vest Outdoor Photography Safari Vest
- Price
- $39.41
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

BACKBONE Kids Camouflage Short Sleeve TShirt for Boys and Girls Outdoor Tee (Woodland Camo X-Small)
- Price
- $12.04
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

BACKBONE Mens MultiPocket Travel Utility Vest Outdoor Photography Safari Vest
- Price
- $31.22
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

GameSir X5 Lite Mobile Gaming Controller for Android & iPhone 15/16 Series (USB-C) Hall Effect Joystick Lightweight Ergonomic Phone Controller- Play Genshin Impact & Zenless Zone Zero (Renewed)
- Price
- $25.82
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 7mo ago
Newest
by launch date
GameSir X5 Lite Mobile Gaming Controller for Android & iPhone 15/16 Series (USB-C) Hall Effect Joystick Lightweight Ergonomic Phone Controller- Play Genshin Impact & Zenless Zone Zero (Renewed)
- Price
- $25.82
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 7mo ago

abxylute M4 Snap-On Mobile Gaming Controller for Android & iPhone Switch 1&2 Portable Bluetooth Controller Pocket-Sized Retro Arcade Phone Gamepad Kickstand Dual Joystick Turbo Pro Gaming Magnetic (Black)
- Price
- $45.80
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 8mo ago

Backbone Pro Mobile Gaming Controller Xbox Edition Phone Controller for iPhone 15/16/17 Series & Android USB-C & Bluetooth Play Anywhere on Any Screen With 1-Month Xbox Game Pass Ultimate Access
- Price
- $157.93
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 10mo ago

8Bitdo Ultimate Mobile Gaming Controller for iPhone Apple Android & Xbox Cloud Gaming Bluetooth Gamepad with Hall Effect Joysticks 2 Pro Back Buttons Officially Licensed (Black)
- Price
- $47.23
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 1y ago

Bluetooth Mobile Game Controller for Nintendo Switch 2 & iOS & Android & Tablets Wireless Gamepad Grip with Hall Effect Trigger Joystick Ergonomic Phone Controller for iPhone iPad Pro Samsung
- Price
- $25.90
- Rating
- 3.8/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
121
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
7%
- BACKBONE34%
- GameSir26%
- Mocagen16%
- 8Bitdo11%
- abxylute4%
- Razer2%
- Open — no brand owns it (6 brands, 7%)
Demand
Phone Controller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Phone Controller search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- phone controller276K/yr
- backbone418K/yr
- backbone controller95K/yr
- mobile gaming controller133K/yr
- iphone controller101K/yr
- mobile controller78K/yr
- android controller84K/yr
- iphone game controller83K/yr
- phone game controller79K/yr
- phone controller for android77K/yr
Reviews and returns
What reviews say buyers love and hate about Phone Controller
We read the reviews and the return reasons for every product selling here.
“the buttons started malfunctioning badly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phone Controller questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









