Phone Charm

Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

8.7M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

1.2%

Market size, estimated

$1.3Ma year

Peak month

May1.5× the quietest month

Top search term

phone charm2.4M searches a year

Listings sell for $12.42 on average, from $4.22 to $29.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $12.42 that is $37K to $50K a year per listing.

Average price

$12.42under the $15 to $100 sweet spot

Price range

$4.22–$29.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$50K

Returns

4.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Lanyards & Wrist Straps. It carries 2,110 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Lanyards & Wrist Straps

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,110per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months