phone charm
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size
Great$1.3M$1.3M/yr · 8.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.22–$29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Review moat
Okay2,110.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, phone charm is a $1.3M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
phone charm market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
13%
- MOUTAKEY34%
- SURPHY31%
- Lostars8%
- CACOE5%
- Yonlevres5%
- Tiostep4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.5×
Top phone charm search terms
- phone charm2.4M/yr
- phone wrist strap1.3M/yr
- phone accessories1.3M/yr
- phone charms702K/yr
- phone chain445K/yr
- phone wristlet309K/yr
- phone charm wrist strap238K/yr
- iphone wrist strap202K/yr
- cell phone wrist strap166K/yr
- wrist strap for phone case173K/yr
Top phone charm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking
MOUTAKEY$13.554.5★668 rev
SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray
SURPHY$8.634.6★4,737 rev
Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)
Lostars$9.504.1★1,307 rev
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★10,278 rev
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.154.5★2,279 rev
Newest
by launch date
KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.8965 rev
2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style
Casecond$10.90160 rev
ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)
ClutchLoop$29.56367 rev
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
Tiostep$12.691,943 rev
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.152,279 rev
Trending
90-day click momentumClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)
ClutchLoop$29.564.2★
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.154.5★
KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.894.2★
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★
MOUTAKEY Metal Cell Phone chain Crossbody Phone lanyard with 2 Tether Tabs Detachable iPhone Chain Crossbody Strap Non-rusting Solid iPhone Lanyard for Women Girls Travel Shopping Party Camping
MOUTAKEY$18.164.5★
What buyers say about phone charm
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, Makes you feel secure”
“Easy to use”
“The ring is sturdy”
“Accurate description”
“Great size”
“Good price”
“It seems durable”
“Pretty awesome and secure,”
“Great for travel”
“The color is perfect”
What buyers complain about
“didnt last”
“Bad quality”
“Charging interrupted”
“Is bigger than I thought”
“Not strong enough”
“Not sure its worth the price”
“Item is really heavy”
“can't even use it”
“Phone does not fit completely back in case after this attached”
“Impossible to take a picture or make a phone call while the cord is pulling to retract”
Top return reasons
Common questions
- Is phone charm profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the phone charm niche?
- 12 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in phone charm?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 4.5%.
- When does demand for phone charm peak?
- Demand peaks in May–Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the phone charm niche?
- Listings span $4.22–$29.56; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 2,110 reviews — the moat a new listing must climb.