phone case with strap
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,633.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay$6.58–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$59K$59K/yr · 455K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, phone case with strap is a $59K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
phone case with strap market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- SURPHY30%
- CACOE27%
- Yonlevres8%
- Tiostep7%
- MOUTAKEY6%
- Doormoon6%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top phone case with strap search terms
- phone case with strap156K/yr
- iphone case with strap64K/yr
- phone case lanyard38K/yr
- phone case with lanyard24K/yr
- cell phone case with strap21K/yr
- lanyard phone case23K/yr
- phone carrying case with strap23K/yr
- iphone carrying case with strap16K/yr
- iphone case strap14K/yr
- iphone case with lanyard12K/yr
Top phone case with strap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★10,278 rev
SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple
SURPHY$13.024.4★3,205 rev
SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray
SURPHY$8.634.6★4,737 rev
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.154.5★2,279 rev
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
Tiostep$12.694.4★1,943 rev
Newest
by launch date
KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.8965 rev
MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black
MoKo$14.21228 rev
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2Patches Universal Multifuctional Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.35170 rev
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
Tiostep$12.691,943 rev
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.152,279 rev
Trending
90-day click momentumKuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.894.2★
MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black
MoKo$14.213.9★
Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials
Yonlevres$8.154.5★
XANGNIER Clip and Go Strap for Phone with Wallet Crossbody Phone Strap with Zippered Wallet Adjustable Anti Theft Cellphone Lanyard for Women Cellphone Chain Accessories Multicolor 5
XANGNIER$9.714.4★
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2Patches Universal Multifuctional Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.354.2★
What buyers say about phone case with strap
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, Makes you feel secure”
“Easy to use”
“Nice and small”
“Does the job”
“Good value for money”
“well built”
“Great for Travel”
“Durable product”
“Keeps phone secure”
“Comfortable to wear”
What buyers complain about
“Doesn't last”
“A little bigger than expected”
“my charging cable would not work either”
“Bad quality control/design”
“Flimsy”
“completely not functional”
“Not as advertised”
“Stickiness”
“No instructions at all”
“Not sure how to attach it to the phone to be useful”
Top return reasons
Common questions
- Is phone case with strap profitable to sell on Amazon United States?
- The niche generates $59K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the phone case with strap niche?
- 15 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in phone case with strap?
- Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 4.6%.
- When does demand for phone case with strap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the phone case with strap niche?
- Listings span $6.58–$18.66; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 2,633 reviews — the moat a new listing must climb.