phi mu
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible24.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$8.06–$54.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 93K searches
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, phi mu is a $7K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
phi mu market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #66,018
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 30%
- Out of stock
- 2.0%
- Avg brand age
- 50 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Sorority Shop81%
- Go Greek Chic9%
- Greekgear4%
- BETANAS2%
- iPuppy2%
- Sorority Letters Shop2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.9×
Top phi mu search terms
- phi mu51K/yr
- phi mu merch32K/yr
- phi mu sweatshirt5K/yr
- phi mu sorority gifts6K/yr
Top phi mu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
Sorority Shop$8.983.6★3 rev
Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts
Sorority Shop$14.894.6★8 rev
Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash
Sorority Shop$8.934.4★67 rev
Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)
Go Greek Chic$28.153.8★19 rev
Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink
Sorority Shop$28.514.7★27 rev
Newest
by launch date
Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink
Go Greek Chic$39.0512 rev
Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.
iPuppy$25.916 rev
Sorority Shop Phi Mu Keychain - Hands-Free Wristlet Lanyard Keychain with Sorority Name 9 Durable Polyester Strap with Alloy Hardware Holder for Keys Wallet Accessories
Sorority Shop$19.785 rev
Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
Sorority Shop$8.983 rev
Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker
Sorority Shop$8.0620 rev
Trending
90-day click momentumPhi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)
Go Greek Chic$28.153.8★
Sorority Shop Phi Mu Flip Flops for Women (us_footwear_size_system adult women numeric_range medium numeric_8 numeric_9)
Sorority Shop$19.153.0★
Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
Sorority Shop$8.983.6★
Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink
Sorority Shop$28.514.7★
Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts
Sorority Shop$14.894.6★
What buyers say about phi mu
What buyers praise and complain about, mined from review topics.What buyers love
“Great price”
Top return reasons
Common questions
- Is phi mu profitable to sell on Amazon United States?
- The niche generates $7K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the phi mu niche?
- 6 brands and 7 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- When does demand for phi mu peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 13.9× the quietest.
- What does it cost to enter the phi mu niche?
- Listings span $8.06–$54.20; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.