- Flapen Score
- 31 / 100Ranks 2,112 of 2,221 Cell Phones & Accessories niches · −15 vs the category median of 4631
- Market size
- $7K/yr93K searches / yr
- 90-day growth
- -58.6%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 7 sellers
Flapen Score
Phi Mu against its category
The dotted line is the Cell Phones & Accessories average. Past it, Phi Mu is stronger. Inside it, weaker.
Market
The Phi Mu market on Amazon at a glance
Shoppers on Amazon United States searched for Phi Mu 93K times last year and spent an estimated $7K. The top 5 brands take 100% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -58.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $7Ka year
- Peak month
- September13.9× the quietest month
- Top search term
- phi mu51K searches a year
02 · Price
A sale here is worth $20.33.
Listings sell for $20.33 on average, from $8.06 to $54.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.33 that is $0 to $2K a year per listing.
- Average price
- $20.33inside the $15 to $100 sweet spot
- Price range
- $8.06–$54.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #66,018 within Adhesive Card Holders. It carries 24 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 90%
- Out of stock, average day
- 2.0%
- Average rank
- #66,018in Adhesive Card Holders
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 24per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Phi Mu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
- Price
- $8.98
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago

Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago

Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash
- Price
- $8.93
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 10y ago

Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)
- Price
- $28.15
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 7y ago

Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 4y ago
Trending
estimated 90-day click momentum
Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)
- Price
- $28.15
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 7y ago

Sorority Shop Phi Mu Flip Flops for Women (us_footwear_size_system adult women numeric_range medium numeric_8 numeric_9)
- Price
- $19.15
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 3y ago

Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
- Price
- $8.98
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago

Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 4y ago

Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago
Newest
by launch date
Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink
- Price
- $39.05
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago

Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.
- Price
- $25.91
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago

Sorority Shop Phi Mu Keychain - Hands-Free Wristlet Lanyard Keychain with Sorority Name 9 Durable Polyester Strap with Alloy Hardware Holder for Keys Wallet Accessories
- Price
- $19.78
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
- Price
- $8.98
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago

Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker
- Price
- $8.06
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Sorority Shop81%
- Go Greek Chic9%
- Greekgear4%
- BETANAS2%
- iPuppy2%
- Sorority Letters Shop2%
- Open — no brand owns it (0%)
Demand
Phi Mu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.9×
Search terms
Top Phi Mu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- phi mu51K/yr
- phi mu merch32K/yr
- phi mu sweatshirt5K/yr
- phi mu sorority gifts6K/yr
Reviews and returns
What reviews say buyers love and hate about Phi Mu
We read the reviews and the return reasons for every product selling here.
“Great price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phi Mu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









