Is osmo profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 23 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).

How competitive is the osmo niche?

3 brands and 113 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in osmo?

Top complaints mined from reviews: Functionality-Overall, Battery Life, Product Condition. The return rate is 5.1% — above our launch gate.

What does it cost to enter the osmo niche?

Listings span $14.10–$661.51; the average listing price is $192.00 (sweet spot $15–$100). The average incumbent carries 4,982 reviews — the moat a new listing must climb.

osmo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$4.3M

$4.3M/yr · 1.1M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$192.00

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Review moat

Bad4,981.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Price range

Bad$14.10–$661.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, osmo is a $4.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

osmo market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $4.8M–$5.8M; units × avg price
Conversion rate: 2.1%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.2%
Avg brand age: 39 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

DJI70%
Osmo20%
osmo10%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 35 weeks — -6.7% search growth over the last 90 days.

Open Trend

Top osmo search terms

osmo509K/yr +4.5%0.6% conv.
dji osmo mobile 7p142K/yr -24.1%4.6% conv.
osmo salt62K/yr -18.3%3.5% conv.
dji osmo mobile 647K/yr +6.9%2.2% conv.
dji osmo 637K/yr -29.4%1.3% conv.
osmo mobile 7p68K/yr -33.5%3.8% conv.
osmo polyx oil26K/yr -1.8%4.5% conv.
dji osmo 7p26K/yr -26.9%3.9% conv.
osmo 613K/yr -7.5%1.2% conv.
osmos12K/yr +6.8%0.1% conv.

All search terms

Top osmo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DJI Osmo Mobile 7P Gimbal Stabilizer for iPhone Android Native Tracking Lighting 3-Axis Phone Gimbal Quick Launch One-Tap Edit Built-in Extension Rod & Tripod 10hrs Use Phone Charging

DJI$114.974.6★6,586 rev

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod

DJI$133.884.5★2,547 rev

DJI Osmo Pocket 3 Vlogging Cameras with 1 CMOS & 4K/120fps Vlog Camera 3-Axis Stabilization Fast Focusing Face/Object Tracking Digital Vlogging Camera for YouTube

DJI$504.764.5★3,338 rev

DJI Osmo Pocket 3 Creator Combo 1 CMOS 4K Resolution/120fps Vlog Camera 3-Axis Stabilization Face/Object Tracking Mic Included for Clear Sound Digital Camera for YouTube

DJI$661.514.6★6,454 rev

Osmo Seasonings and Sea Salt Bundle By Chef Nick DiGiovanni Flakey White Sea Salt Signature Butcher Rub Golden Gourmet Blend Coastal Catch Seasoning & Garden Harvest Blend (Pack of 5)

osmo$35.584.4★127 rev

Newest

by launch date

DJI Osmo Mobile 8 Standard Combo Gimbal Stabilizer for Phone AI Native Tracking 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod Robust 3-Axis Stabilization

DJI$102.942,547 rev

3mo ago

DJI Osmo Mobile 7P Bundle Gimbal Stabilizer for iPhone Android Native Tracking Lighting 3-Axis Phone Gimbal Built-in Extension Rod & Tripod Mic Mini Transmitter Wireless Microphone

DJI$126.4413,765 rev

4mo ago

DJI Osmo Action 6 8K Waterproof Action Camera Bundle 1/1.1 Square Sensor Variable Aperture of f/2.0f/4.0 50GB Built-in Storage Original Essential Combo + Street Photography Handle Kit

DJI$480.961,802 rev

5mo ago

DJI Osmo Action 6 8K Waterproof Action Camera Bundle 1/1.1 Square Sensor 50GB Built-in Storage Original Essential Combo + 58 Piece Accessory Kit + 2 Extra Batteries + Extra 64GB Card

DJI$540.181,802 rev

6mo ago

DJI Osmo Action 6 Essential Combo 8K Waterproof Action Camera with 1/1.1 Square Sensor Variable Aperture of f/2.0f/4.0 Rocksteady 3.0 Cold-Resistant 4hrs Battery 50GB Storage Vlogging Camera

DJI$381.32671 rev

9mo ago

What buyers say about osmo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The build quality is solid”

Ease Of Use10%

“Easy to handle”

Value For Money9%

“Great Value”

Video Quality9%

“Great videos”

Battery Life4%

“Battery last forever”

Image/Picture Clarity4%

“Great image quality”

Advertised Vs Actual Product3%

“Better than I Expected”

Balance/Stability3%

“amazing stabilization”

Portability2%

“So portable”

Size-Overall2%

“Just the right size”

What buyers complain about

Functionality-Overall9%

“it doesn't work very well”

Battery Life7%

“Short battery life”

Product Condition7%

“was used”

Quality-Overall5%

“Poor Quality”

Charging5%

“Battery will not charge”

Compatibility-Overall4%

“this isn't compatible”

Value For Money4%

“a bit pricey”

Ease Of Use4%

“not easy to use as I hoped”

Software/Application4%

“App doesn't work”

Durability3%

“Stops working after a few uses”

Top return reasons

Functionality-Overall13%

Value For Money12%

Compatibility-Overall6%

Ease Of Use6%

Product Condition6%

Image/Video Stabilization5%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Camera Quality4%

Size-Overall3%

Common questions

Is osmo profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 23 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).
How competitive is the osmo niche?: 3 brands and 113 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in osmo?: Top complaints mined from reviews: Functionality-Overall, Battery Life, Product Condition. The return rate is 5.1% — above our launch gate.
What does it cost to enter the osmo niche?: Listings span $14.10–$661.51; the average listing price is $192.00 (sweet spot $15–$100). The average incumbent carries 4,982 reviews — the moat a new listing must climb.