- Flapen Score
- 38 / 100Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 4638
- Market size
- $4.3M/yr1.1M searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 113 sellers
Flapen Score
Osmo against its category
The dotted line is the Cell Phones & Accessories average. Past it, Osmo is stronger. Inside it, weaker.
Market
The Osmo market on Amazon at a glance
Shoppers on Amazon United States searched for Osmo 1.1M times last year and spent an estimated $4.3M. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $4.3Ma year
- Top search term
- osmo509K searches a year
02 · Price
A sale here is worth $192.00.
Listings sell for $192.00 on average, from $14.10 to $661.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $192.00 that is $288K to $384K a year per listing.
- Average price
- $192.00above the $15 to $100 sweet spot
- Price range
- $14.10–$661.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $288K–$384K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #71 within Photo & Video Accessories. It carries 4,982 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #71in Photo & Video Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 4,982per listing
- Listings tracked
- 23
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Osmo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
113
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- Brand 170%
- Brand 220%
- Brand 310%
- Open — no brand owns it (0%)
Demand
Osmo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Search terms
Top Osmo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osmo509K/yr
- dji osmo mobile 7p142K/yr
- osmo salt62K/yr
- dji osmo mobile 647K/yr
- dji osmo 637K/yr
- osmo mobile 7p68K/yr
- osmo polyx oil26K/yr
- dji osmo 7p26K/yr
- osmo 613K/yr
- osmos12K/yr
Reviews and returns
What reviews say buyers love and hate about Osmo
We read the reviews and the return reasons for every product selling here.
“it doesn't work very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Osmo questions
Answered from the same tracked data.









