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Olumiring

Fail

Demand is soft, at -30.5% this quarter, so Olumiring is a Fail.

Flapen Score
38
38 / 100
Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 46
Market size
$59K/yr33K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 19 sellers

Flapen Score

Olumiring against its category

The dotted line is the Cell Phones & Accessories average. Past it, Olumiring is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olumiring market on Amazon at a glance

Shoppers on Amazon United States searched for Olumiring 33K times last year and spent an estimated $59K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
9.2%
Market size, estimated
$59Ka year
Peak month
December33.3× the quietest month
Top search term
laptop ring light clip on8K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $13.31 to $27.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.44 that is $5K to $10K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$13.31–$27.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Photo & Video Accessories. It carries 4,513 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Photo & Video Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,513per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Olumiring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

  • Brand 146%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 10%)

Demand

Olumiring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 33.3×

Search terms

Top Olumiring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop ring light clip on8K/yr
  • clip on ring light for laptop6K/yr
  • olumiring12K/yr
  • olumiring light ring6K/yr

Reviews and returns

What reviews say buyers love and hate about Olumiring

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Durability”
3.1%of orders come back
“Already quit working”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Olumiring questions

Answered from the same tracked data.