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Oculus Rift

Fail

The top 5 brands take 100% of clicks, so Oculus Rift is a Fail.

Flapen Score
21
21 / 100
Ranks 2,215 of 2,221 Cell Phones & Accessories niches · −25 vs the category median of 46
Market size
$19K/yr60K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
89%top-5 click share · 3 brands · 77 sellers

Flapen Score

Oculus Rift against its category

The dotted line is the Cell Phones & Accessories average. Past it, Oculus Rift is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oculus Rift market on Amazon at a glance

Shoppers on Amazon United States searched for Oculus Rift 60K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.1%
Market size, estimated
$19Ka year
Peak month
December2.8× the quietest month
Top search term
oculus rift39K searches a year

02 · Price

A sale here is worth $307.36.

Listings sell for $307.36 on average, from $161.33 to $491.42. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $307.36 that is $0 to $31K a year per listing.

Average price
$307.36above the $15 to $100 sweet spot
Price range
$161.33–$491.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,475 within Virtual Reality (VR) Headsets. It carries 3,582 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
5.1%
Average rank
#1,475in Virtual Reality (VR) Headsets
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
3,582per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Oculus Rift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 25%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Oculus Rift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Oculus Rift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oculus rift39K/yr
  • rift12K/yr
  • oculus rift cv14K/yr
  • oculus rift 24K/yr
  • occulus rift698/yr
  • oculus rift for sale195/yr

Reviews and returns

What reviews say buyers love and hate about Oculus Rift

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Battery Life”
4.0%of orders come back
“battery doesn't last long”
A buyer, on “Battery Life”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oculus Rift questions

Answered from the same tracked data.