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Octobuddy Phone Case

Fail

The top 5 brands take 93% of clicks, so Octobuddy Phone Case is a Fail.

Flapen Score
49
49 / 100
Top 34% of 2,221 Cell Phones & Accessories niches · +3 vs the category median of 46
Market size
$2.6M/yr5.8M searches / yr
90-day growth
-13.2%search demand this quarter
Competition
68%top-5 click share · 7 brands · 11 sellers

Flapen Score

Octobuddy Phone Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Octobuddy Phone Case is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Octobuddy Phone Case market on Amazon at a glance

Shoppers on Amazon United States searched for Octobuddy Phone Case 5.8M times last year and spent an estimated $2.6M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.4%
Market size, estimated
$2.6Ma year
Peak month
December1.7× the quietest month
Top search term
octobuddy5.0M searches a year

02 · Price

A sale here is worth $12.93.

Listings sell for $12.93 on average, from $5.28 to $25.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $12.93 that is $129K to $162K a year per listing.

Average price
$12.93under the $15 to $100 sweet spot
Price range
$5.28–$25.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$129K–$162K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Grips. It carries 4,301 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Grips
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,301per listing
Listings tracked
14

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Octobuddy Phone Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 213%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Octobuddy Phone Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Octobuddy Phone Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • octobuddy5.0M/yr
  • octo buddy383K/yr
  • octo150K/yr
  • octobuddy phone case58K/yr
  • otto buddy18K/yr
  • octobudy24K/yr
  • octobuddy case21K/yr
  • octabuddy19K/yr
  • small octobuddy20K/yr
  • octobody18K/yr

Reviews and returns

What reviews say buyers love and hate about Octobuddy Phone Case

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Octobuddy Phone Case questions

Answered from the same tracked data.