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Nothing Phone 2

Fail

The top 5 brands take 100% of clicks, so Nothing Phone 2 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$1.2M/yr972K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
64%top-5 click share · 1 brands · 12 sellers

Flapen Score

Nothing Phone 2 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Nothing Phone 2 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nothing Phone 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Nothing Phone 2 972K times last year and spent an estimated $1.2M. One brand takes every click. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 972K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
972K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
0.2%
Market size, estimated
$1.2Ma year
Peak month
July2.2× the quietest month
Top search term
nothing phone715K searches a year

02 · Price

A sale here is worth $493.73.

Listings sell for $493.73 on average, from $69.82 to $745.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $493.73 that is $0 to $49K a year per listing.

Average price
$493.73above the $15 to $100 sweet spot
Price range
$69.82–$745.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #614 within Cell Phones. It carries 745 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
31.1%
Average rank
#614in Cell Phones
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
15

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nothing Phone 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Nothing Phone 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Search terms

Top Nothing Phone 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nothing phone715K/yr
  • nothing phone 3a114K/yr
  • the nothing phone15K/yr
  • nothing 3a27K/yr
  • nothing phone 122K/yr
  • nothing phone 3a pro29K/yr
  • nothing 3a pro13K/yr
  • nothing phone 3 pro17K/yr
  • nothing phone 3a+ pro7K/yr
  • nothing phone 3a+11K/yr

Reviews and returns

What reviews say buyers love and hate about Nothing Phone 2

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Audio Quality”
8%of negative reviews mention “Charging”
5.8%of orders come back
“Does Not Include A Charger”
A buyer, on “Charging”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nothing Phone 2 questions

Answered from the same tracked data.