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37

nothing phone 2

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 80Growth 56Conversion 3Competition 35Returns 22Price range 4Avg price 1Brand share 0Review moat 69Quality gap 52

Market size

Great$1.2M

$1.2M/yr · 972K searches

Review moat

Good745.47

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Price range

Bad$69.82–$745.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$493.73

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nothing phone 2 is a $1.2M/yr Amazon United States market (972K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

nothing phone 2 market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$741K–$987K
units × avg price
Conversion rate
0.2%
Avg BSR
#614
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
31.1%
Avg brand age
24 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Nothing100%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +29.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Top nothing phone 2 search terms

  • nothing phone715K/yr
  • nothing phone 3a114K/yr
  • the nothing phone15K/yr
  • nothing 3a27K/yr
  • nothing phone 122K/yr
  • nothing phone 3a pro29K/yr
  • nothing 3a pro13K/yr
  • nothing phone 3 pro17K/yr
  • nothing phone 3a+ pro7K/yr
  • nothing phone 3a+11K/yr
All search terms

Top nothing phone 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$58K10%$115K15%$173K20%$230K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about nothing phone 2

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality15%

“Amazing sound”

Value For Money11%

“A really good phone for the price”

Quality-Overall9%

“The build quality is solid too”

Design-Overall7%

“Great build”

Battery Life6%

“Amazing battery life”

Software/Application4%

“Performance has been smooth for everything I throw at it—apps, multitasking, streaming—no complaints there”

Camera Quality3%

“excellent camera”

Size-Overall3%

“the fit is comfortable”

Compatibility-Overall3%

“so it's compatibility is great”

Color3%

“The color white is great”

What buyers complain about

Charging8%

“Does Not Include A Charger”

Battery Life6%

“and most importantly THE BATTERY DOES NOT LAST”

Quality-Overall5%

“Very poor quality control”

Durability5%

“Totally Dead”

Connectivity-Overall4%

“wouldn't reconnect itself even when the settings were enabled to do so”

Noise Cancellation4%

“noise cancellation isnt fantastic”

Compatibility-Overall4%

“DOES NOT WORK ON ANY US CARRIERS”

Advertised Vs Actual Product3%

“Falsly advertized as an unlocked phone”

Audio Quality3%

“The sound quality is not that great”

Software/Application3%

“I'm only noticed slight or minor delays running some apps”

Top return reasons

Connectivity-Overall10%
Compatibility-Overall10%
Size-Overall9%
Value For Money8%
Audio Quality7%
Charging7%
Functionality-Overall5%
Battery Life4%
Advertised Vs Actual Product4%
Camera Quality4%

Common questions

Is nothing phone 2 profitable to sell on Amazon United States?
The niche generates $1.2M/yr across 15 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Skip it (37/100).
How competitive is the nothing phone 2 niche?
1 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nothing phone 2?
Top complaints mined from reviews: Charging, Battery Life, Quality-Overall. The return rate is 5.8% — above our launch gate.
When does demand for nothing phone 2 peak?
Demand peaks in Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the nothing phone 2 niche?
Listings span $69.82–$745.79; the average listing price is $493.73 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.