Is neck phone holder profitable to sell on Amazon United States?

The niche generates $441K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (43/100).

How competitive is the neck phone holder niche?

11 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in neck phone holder?

Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 5.0%.

When does demand for neck phone holder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the neck phone holder niche?

Listings span $7.93–$26.49; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 4,121 reviews — the moat a new listing must climb.

neck phone holder

Skip it

A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.46

avg listing price — sweet spot $15–$100

Price range

Good$7.93–$26.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$441K

$441K/yr · 718K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Review moat

Bad4,120.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, neck phone holder is a $441K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

neck phone holder market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $434K–$578K; units × avg price
Conversion rate: 4.3%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.4%
Avg brand age: 34 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

CACOE44%
TELESIN13%
QkonkgnS8%
B-Land8%
Doormoon6%
LOVFIVE4%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top neck phone holder search terms

neck phone holder168K/yr -1.5%3.1% conv.
phone neck holder76K/yr +2.5%2.7% conv.
around the neck phone holder46K/yr +19.5%2.4% conv.
cell phone holder around neck52K/yr -16.9%1.1% conv.
neck phone holder for recording44K/yr -2.7%4.4% conv.
hands free phone holder46K/yr -21.7%1.0% conv.
cell phone neck holder33K/yr +3.0%2.2% conv.
phone holder for neck30K/yr -3.6%2.4% conv.
iphone neck holder19K/yr +81.6%2.6% conv.
neck mount phone holder26K/yr -8.9%4.3% conv.

All search terms

Top neck phone holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)

CACOE$9.644.4★10,278 rev

TELESIN Magnetic Neck Mount for Phones Neck Cell Phone Holder POV/Vlog Selfie Mount Hand Free Phone Neck Holder Chest Stand Strap Video Recording for iPhone 17 16 15 14 13 12 Seires Android Phones

TELESIN$20.024.3★3,128 rev

Lazy Cell Phone Holder Universal Cell Phone Holder for Smart Mobile Phone Hanging on Neck Cell Phone Mount Holder Hands-Free Mobile Phone Holder on Bed/Tableb 27.6 Length for 4.7-6.7 Size

QkonkgnS$8.454.1★513 rev

B-Land Cell Phone Holder Universal Mobile Phone Stand Lazy Bracket DIY Flexible Mount Stand with Multiple Function (Black)

B-Land$16.704.3★19,192 rev

Doormoon Phone Lanyard Universal Adjustable Neck Strap for Phone Case Keys ID Badges Cell Phone Lanyard Compatible with iPhone Samsung Most Smartphones 2 Pack Black Black

Doormoon$7.934.5★4,172 rev

Newest

by launch date

K&F CONCEPT Neck Phone Holder 2-in-1 Magnetic & Clip-on Phone Neck Holder POV Phone Holder Hand Free Chest Stand Compatible with iPhone 17-12 Seires Android Phones

K&F CONCEPT$25.71282 rev

9mo ago

Hamillar Camera Phone Chest Neck Mount Holder for Video Recording iPhone Samsung 4-7 Inch Phones AKASO/Go Pro/Insta360X5/DJI360 (Cameras + Phone Mount)

Hamillar$19.37126 rev

9mo ago

CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2Patches Universal Multifuctional Lanyards Compatible with Most Smartphones(Black+Gray)

CACOE$9.35170 rev

1y ago

Lazy Cell Phone Holder Universal Cell Phone Holder for Smart Mobile Phone Hanging on Neck Cell Phone Mount Holder Hands-Free Mobile Phone Holder on Bed/Tableb 27.6 Length for 4.7-6.7 Size

QkonkgnS$8.45513 rev

2y ago

2026 Extended Long Magnetic Neck Mount for Phones 27.6 Hands-Free POV/Vlog Phone Holder for iPhone 1712 & Android Content Creator Essentials for Go Pro DJI Comfortable Natural

SEANCHEER$18.58303 rev

2y ago

What buyers say about neck phone holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good product exactly what they said it was”

Ease Of Use13%

“It's comfortable to wear”

Advertised Vs Actual Product8%

“As advertised”

Strength6%

“The materials are sturdy”

Value For Money5%

“Worth the price”

Portability4%

“Is very portable”

Efficiency4%

“Surprisingly effective”

Adjustability/Rotatability/Reclining4%

“It is easy to adjust”

Comfort-Overall4%

“very comfortable”

Security3%

“phone stays very secure”

What buyers complain about

Durability10%

“Break easily”

Size-Overall9%

“It will not fit in the base”

Ease Of Use7%

“Not exactly what one could use effectively”

Quality-Overall6%

“Cheap poor quality”

Comfort-Overall6%

“Not the most comfortable”

Strength5%

“These break really easily”

Weight Heavy4%

“Extremely heavy”

Magnetic Strength/Adsorption3%

“the magnet came out”

Charging3%

“Cant charge phone”

Adhesion/Stickiness3%

“Stickiness”

Top return reasons

Size-Overall14%

Functionality-Overall10%

Length8%

Advertised Vs Actual Product8%

Compatibility-Overall7%

Comfort-Overall6%

Defective Material/Parts4%

Strength4%

Value For Money4%

Magnetic Strength/Adsorption4%

Common questions

Is neck phone holder profitable to sell on Amazon United States?: The niche generates $441K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (43/100).
How competitive is the neck phone holder niche?: 11 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in neck phone holder?: Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 5.0%.
When does demand for neck phone holder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the neck phone holder niche?: Listings span $7.93–$26.49; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 4,121 reviews — the moat a new listing must climb.