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Motorola Razr Fold

Fail

The top 5 brands take 100% of clicks, so Motorola Razr Fold is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$11.0M/yr3.5M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
46%top-5 click share · 3 brands · 119 sellers

Flapen Score

Motorola Razr Fold against its category

The dotted line is the Cell Phones & Accessories average. Past it, Motorola Razr Fold is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorola Razr Fold market on Amazon at a glance

Shoppers on Amazon United States searched for Motorola Razr Fold 3.5M times last year and spent an estimated $11.0M. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.4%
Market size, estimated
$11.0Ma year
Top search term
motorola razr551K searches a year

02 · Price

A sale here is worth $759.00.

Listings sell for $759.00 on average, from $206.99 to $1763.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $759.00 that is $190K to $380K a year per listing.

Average price
$759.00above the $15 to $100 sweet spot
Price range
$206.99–$1763.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$190K–$380K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Cell Phones. It carries 355 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#248in Cell Phones
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
355per listing
Listings tracked
34

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Motorola Razr Fold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

0%

  • Brand 163%
  • Brand 236%
  • Brand 31%
  • Open — no brand owns it (0%)

Search terms

Top Motorola Razr Fold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motorola razr551K/yr
  • z fold 7339K/yr
  • samsung fold241K/yr
  • samsung fold 7316K/yr
  • motorola razr 2025215K/yr
  • samsung z fold 7245K/yr
  • fold 7205K/yr
  • samsung galaxy z fold 7167K/yr
  • motorola razr fold30K/yr
  • galaxy z fold 7226K/yr

Reviews and returns

What reviews say buyers love and hate about Motorola Razr Fold

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
6.1%of orders come back
“Broke”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Motorola Razr Fold questions

Answered from the same tracked data.