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Motorola Defy

Fail

The top 5 products take 100% of clicks, so Motorola Defy is a Fail.

Flapen Score
23
23 / 100
Ranks 2,204 of 2,221 Cell Phones & Accessories niches · −23 vs the category median of 46
Market size
$19K/yr4K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 83 sellers

Flapen Score

Motorola Defy against its category

The dotted line is the Cell Phones & Accessories average. Past it, Motorola Defy is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorola Defy market on Amazon at a glance

Shoppers on Amazon United States searched for Motorola Defy 4K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.4%
Market size, estimated
$19Ka year
Peak month
October2.2× the quietest month
Top search term
motorola defy3K searches a year

02 · Price

A sale here is worth $200.36.

Listings sell for $200.36 on average, from $42.64 to $334.83. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $200.36 that is $0 to $20K a year per listing.

Average price
$200.36above the $15 to $100 sweet spot
Price range
$42.64–$334.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Cell Phones. It carries 1,663 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#435in Cell Phones
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,663per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Motorola Defy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 37%
  • Open — no brand owns it (0%)

Demand

Motorola Defy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Motorola Defy

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Value For Money”
17%of negative reviews mention “Value For Money”
4.5%of orders come back
“Not inexpensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Motorola Defy questions

Answered from the same tracked data.