Motorola Defy
FailThe top 5 products take 100% of clicks, so Motorola Defy is a Fail.
- Flapen Score
- 23 / 100Ranks 2,204 of 2,221 Cell Phones & Accessories niches · −23 vs the category median of 4623
- Market size
- $19K/yr4K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 83 sellers
Flapen Score
Motorola Defy against its category
The dotted line is the Cell Phones & Accessories average. Past it, Motorola Defy is stronger. Inside it, weaker.
Market
The Motorola Defy market on Amazon at a glance
Shoppers on Amazon United States searched for Motorola Defy 4K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $19Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- motorola defy3K searches a year
02 · Price
A sale here is worth $200.36.
Listings sell for $200.36 on average, from $42.64 to $334.83. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $200.36 that is $0 to $20K a year per listing.
- Average price
- $200.36above the $15 to $100 sweet spot
- Price range
- $42.64–$334.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Cell Phones. It carries 1,663 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #435in Cell Phones
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 1,663per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Motorola Defy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 27%
- Brand 37%
- Open — no brand owns it (0%)
Demand
Motorola Defy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Motorola Defy
We read the reviews and the return reasons for every product selling here.
“Not inexpensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motorola Defy questions
Answered from the same tracked data.









