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Moto G

Fail

The top 5 brands take 100% of clicks, so Moto G is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$1.6M/yr835K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
63%top-5 click share · 4 brands · 49 sellers

Flapen Score

Moto G against its category

The dotted line is the Cell Phones & Accessories average. Past it, Moto G is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moto G market on Amazon at a glance

Shoppers on Amazon United States searched for Moto G 835K times last year and spent an estimated $1.6M. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
835K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
2.2%
Market size, estimated
$1.6Ma year
Peak month
December2.3× the quietest month
Top search term
tracfone318K searches a year

02 · Price

A sale here is worth $89.77.

Listings sell for $89.77 on average, from $23.13 to $285.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $89.77 that is $90K to $112K a year per listing.

Average price
$89.77inside the $15 to $100 sweet spot
Price range
$23.13–$285.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$90K–$112K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #181 within Cell Phones. It carries 442 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#181in Cell Phones
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
18

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Moto G products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 34%
  • Brand 42%

Demand

Moto G search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Moto G search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tracfone318K/yr
  • tcl phone100K/yr
  • tracphones prepaid phone42K/yr
  • trac phone34K/yr
  • burner phones ready to use39K/yr
  • trac phones cell phones47K/yr
  • pre paid phone no plan36K/yr
  • tracphone31K/yr
  • tcl phone unlocked34K/yr
  • burner phones22K/yr

Reviews and returns

What reviews say buyers love and hate about Moto G

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
10%of negative reviews mention “Functionality-Overall”
3.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moto G questions

Answered from the same tracked data.