matte screen protector iphone 12 pro max
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$6.17–$23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad17,076.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 10K searches
According to Flapen's Amazon United States niche tracking, matte screen protector iphone 12 pro max is a $11K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
matte screen protector iphone 12 pro max market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $14K–$17K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #1,753
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- Mothca54%
- TOCOL9%
- WITATAOGE7%
- SOOPUR6%
- Supershieldz5%
- CHRYSHA5%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -6.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top matte screen protector iphone 12 pro max search terms
- iphone 12 pro max matte screen protector4K/yr
- iphone 12 pro max screen protector matte3K/yr
- anti glare screen protector iphone 12 pro max885/yr
- matte screen protector iphone 12 pro max1K/yr
- matte privacy screen protector iphone 12 pro max565/yr
- matte iphone 12 pro max screen protector690/yr
Top matte screen protector iphone 12 pro max products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Mothca Matte Glass Screen Protector for iPhone 12 Pro Max [6.7-inch] Anti-Glare & Anti-Fingerprint Tempered Glass Film Case Friendly -Smooth as Silk](https://m.media-amazon.com/images/I/41AyQswlXAL.jpg)
Mothca Matte Glass Screen Protector for iPhone 12 Pro Max [6.7-inch] Anti-Glare & Anti-Fingerprint Tempered Glass Film Case Friendly -Smooth as Silk
Mothca$8.994.5★4,047 rev
Mothca 2 Pack Matte Glass Screen Protector for iPhone 12 Pro Max Anti-Glare & Anti-Fingerprint Tempered Glass Clear Film Case Friendly Bubble Free for iPhone 12 Pro Max 6.7-inch (2020)-Smooth as Silk
Mothca$13.904.5★2,759 rev
TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.044.4★45,705 rev
SOOPUR 2 Pack Compatible with iPhone 12 Pro Max 6.7 Matte Privacy Screen Protector Anti-Glare Anti-Spy Scratch Resistant Tempered Glass Film Anti-Shatter Rounded Edge Full Coverage
SOOPUR$12.974.2★157 rev
![Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 Pro Max (6.7 inch) [Tempered Glass] Anti Fingerprint Anti Scratch Bubble Free](https://m.media-amazon.com/images/I/41zi8esPqjL.jpg)
Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 Pro Max (6.7 inch) [Tempered Glass] Anti Fingerprint Anti Scratch Bubble Free
Supershieldz$7.974.5★951 rev
Newest
by launch date
CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation
CHRYSHA$12.143 rev
SY SHANGYAN 2 Pack Matte Privacy Anti-Spy Screen Protector for iPhone 12 Pro Max (6.7-Inch) 9H Tempered Glass Anti-Glare Full Coverage Anti-Fingerprint Auto Dust Removal Bubble-Free
SY SHANGYAN$23.38198 rev
SHANG PIN JIA 2 Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles Tempered Glass Film Easy Installation
SHANG PIN JIA$18.5444 rev
TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.0445,705 rev
WITATAOGE 3 Pack Matte Privacy Screen Protectors for iPhone 12 Pro Max Tempered Glass Anti-Spy Tempered Glass 9H Anti-Glare Anti-Fingerprint Privacy Protective Film for iPhone 12 Pro Max 6.7
WITATAOGE$7.23470 rev
Trending
90-day click momentumCHRYSHA 2-Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation
CHRYSHA$12.145.0★
SY SHANGYAN 2 Pack Matte Privacy Anti-Spy Screen Protector for iPhone 12 Pro Max (6.7-Inch) 9H Tempered Glass Anti-Glare Full Coverage Anti-Fingerprint Auto Dust Removal Bubble-Free
SY SHANGYAN$23.384.1★
![Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 [6.7 Inch] 2Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]](https://m.media-amazon.com/images/I/41l6BiL+f9L.jpg)
Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 [6.7 Inch] 2Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]
Ailun$7.054.4★
TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.044.4★
SHANG PIN JIA 2 Pack Matte Screen Protector for iPhone 12 Pro Max 6.7-Inch Auto Dust Removal No Bubbles Tempered Glass Film Easy Installation
SHANG PIN JIA$18.544.4★
What buyers say about matte screen protector iphone 12 pro max
What buyers praise and complain about, mined from review topics.What buyers love
“Great protector”
“high quality all around screen protector”
“Fits perfectly”
“Easy to install”
“Easy Peasy”
“It works to perfection”
“great protectors and privacy”
“Worth purchasing”
“durable material”
“Like a new phone”
What buyers complain about
“Trash Product”
“Adhesive is just awful”
“it breaks immediately”
“bad for privacy”
“Don't fit iPhone 12 to big”
“a little bit complicated first”
“Im mad I installed it”
“Touch response ruins the whole purpose of using a screen protector”
“Instructions are too small to read”
“it doesn't protect the screen very well”
Top return reasons
Common questions
- Is matte screen protector iphone 12 pro max profitable to sell on Amazon United States?
- The niche generates $11K/yr across 13 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the matte screen protector iphone 12 pro max niche?
- 11 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in matte screen protector iphone 12 pro max?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 1.3%.
- When does demand for matte screen protector iphone 12 pro max peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the matte screen protector iphone 12 pro max niche?
- Listings span $6.17–$23.38; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 17,076 reviews — the moat a new listing must climb.