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Matte Screen Protector Iphone 12 Pro Max

Fail

Shoppers spend an estimated $11K a year here, so Matte Screen Protector Iphone 12 Pro Max is a Fail.

Flapen Score
41
41 / 100
Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46
Market size
$11K/yr10K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
74%top-5 click share · 11 brands · 15 sellers

Flapen Score

Matte Screen Protector Iphone 12 Pro Max against its category

The dotted line is the Cell Phones & Accessories average. Past it, Matte Screen Protector Iphone 12 Pro Max is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Screen Protector Iphone 12 Pro Max market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Screen Protector Iphone 12 Pro Max 10K times last year and spent an estimated $11K. The top 5 brands take 81% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
9.9%
Market size, estimated
$11Ka year
Peak month
August1.7× the quietest month
Top search term
iphone 12 pro max matte screen protector4K searches a year

02 · Price

A sale here is worth $11.42.

Listings sell for $11.42 on average, from $6.17 to $23.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $11.42 that is $1K to $3K a year per listing.

Average price
$11.42under the $15 to $100 sweet spot
Price range
$6.17–$23.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,753 within Maintenance, Upkeep & Repairs. It carries 17,076 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,753in Maintenance, Upkeep & Repairs
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
17,076per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Matte Screen Protector Iphone 12 Pro Max products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • Brand 154%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Matte Screen Protector Iphone 12 Pro Max search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Matte Screen Protector Iphone 12 Pro Max search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro max matte screen protector4K/yr
  • iphone 12 pro max screen protector matte3K/yr
  • anti glare screen protector iphone 12 pro max885/yr
  • matte screen protector iphone 12 pro max1K/yr
  • matte privacy screen protector iphone 12 pro max565/yr
  • matte iphone 12 pro max screen protector690/yr

Reviews and returns

What reviews say buyers love and hate about Matte Screen Protector Iphone 12 Pro Max

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Drop/Impact Protection”
14%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Trash Product”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matte Screen Protector Iphone 12 Pro Max questions

Answered from the same tracked data.