matte screen protector iphone 12
Skip itPrices mostly outside the sweet spot ($5.95–$13.91) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Review moat
Bad7,408.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 16K searches
Price range
Bad$5.95–$13.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, matte screen protector iphone 12 is a $32K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
matte screen protector iphone 12 market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $20K–$25K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #2,129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 15.4%
- Avg brand age
- 34 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- Mothca64%
- CHRYSHA12%
- Supershieldz7%
- HPTech4%
- JEHOO4%
- TOCOL3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -20.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top matte screen protector iphone 12 search terms
- iphone 12 matte screen protector6K/yr
- iphone 12 pro matte screen protector2K/yr
- matte screen protector iphone 123K/yr
- iphone 12 screen protector matte2K/yr
- iphone 12 pro screen protector matte1K/yr
- matte iphone 12 screen protector977/yr
Top matte screen protector iphone 12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mothca Matte Glass Screen Protector for iPhone 12 Pro/12 Anti-Glare & Anti-Fingerprint Tempered Glass Film Case Friendly Easy to Install Bubble Free for iPhone 12/12 Pro 6.1-inch (2020)-Smooth as Silk
Mothca$9.034.5★5,862 rev
Mothca 2 Pack Matte Glass Screen Protector for iPhone 12 Pro/12 Anti-Glare & Anti-Fingerprint Tempered Glass Clear Film Case Friendly Bubble Free for iPhone 12/12 Pro 6.1-inch (2020)-Smooth as Silk
Mothca$13.914.2★13,267 rev
CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 and iPhone 12 Pro 6.1-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation
CHRYSHA$9.673.0★4 rev
![Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 and iPhone 12 Pro (6.1 inch) [Tempered Glass] Anti Fingerprint Anti Scratch Bubble Free](https://m.media-amazon.com/images/I/41BO9sL-PAL.jpg)
Supershieldz (2 Pack) Anti-Glare (Matte) Screen Protector Designed for iPhone 12 and iPhone 12 Pro (6.1 inch) [Tempered Glass] Anti Fingerprint Anti Scratch Bubble Free
Supershieldz$8.094.4★1,208 rev
HPTech 2 Pack Matte Screen Protector for iPhone 12/12 Pro Anti Glare Tempered Glass Anti Fingerprint Anti Scratch Bubble Free
HPTech$5.954.0★1 rev
Newest
by launch date![JEHOO [2 Pack] Matte Privacy Glass Screen Protector Designed for iPhone 12/12 Pro Anti-Glare Anti-Fingerprint Install Frame 9H Tempered Glass](https://m.media-amazon.com/images/I/41fgRIPAwBL.jpg)
JEHOO [2 Pack] Matte Privacy Glass Screen Protector Designed for iPhone 12/12 Pro Anti-Glare Anti-Fingerprint Install Frame 9H Tempered Glass
JEHOO$13.66112 rev
HPTech 2 Pack Matte Screen Protector for iPhone 12/12 Pro Anti Glare Tempered Glass Anti Fingerprint Anti Scratch Bubble Free
HPTech$5.951 rev
SIERDE 2-Pack Matte Privacy Screen Protector for for iPhone 12 Pro and iPhone 12 6.1-inch 9H Tempered Glass Full Coverage Anti-Fingerprint Auto Dust-Elimination No Bubble Easy Installation
SIERDE$13.1851 rev
CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 and iPhone 12 Pro 6.1-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation
CHRYSHA$9.674 rev
TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.0345,705 rev
Trending
90-day click momentumJEHOO [2 Pack] Matte Privacy Glass Screen Protector Designed for iPhone 12/12 Pro Anti-Glare Anti-Fingerprint Install Frame 9H Tempered Glass
JEHOO$13.664.2★
HPTech 2 Pack Matte Screen Protector for iPhone 12/12 Pro Anti Glare Tempered Glass Anti Fingerprint Anti Scratch Bubble Free
HPTech$5.954.0★
CHRYSHA 2-Pack Matte Screen Protector for iPhone 12 and iPhone 12 Pro 6.1-Inch Auto Dust Removal No Bubbles High Definition Clear Easy Installation
CHRYSHA$9.673.0★
SIERDE 2-Pack Matte Privacy Screen Protector for for iPhone 12 Pro and iPhone 12 6.1-inch 9H Tempered Glass Full Coverage Anti-Fingerprint Auto Dust-Elimination No Bubble Easy Installation
SIERDE$13.184.2★
TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.034.4★
What buyers say about matte screen protector iphone 12
What buyers praise and complain about, mined from review topics.What buyers love
“Good protection”
“Easy installation”
“Easy to use”
“Perfect fit”
“Works well”
“Great price and ease of installation for cheaper than similar competitors”
“It's matte, provides privacy and is easy to install”
“Instructions were clear”
“So far I have it on for a few months and it hasnt cracked”
“Clean area to keep out dust”
What buyers complain about
“Not as easy to work with than others similar”
“Installation Frame Is Pretty Bad”
“Did not stick. twice”
“Doesnt work well with a case”
“It is too wide and too tall”
“it broke while it was being removed from the box”
“was expecting it to be blacked out not clear”
“Instructions were awful”
“Not deep enough”
“Utter garbage”
Top return reasons
Common questions
- Is matte screen protector iphone 12 profitable to sell on Amazon United States?
- The niche generates $32K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the matte screen protector iphone 12 niche?
- 8 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in matte screen protector iphone 12?
- Top complaints mined from reviews: Ease Of Use, Assembly/Installation, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for matte screen protector iphone 12 peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the matte screen protector iphone 12 niche?
- Listings span $5.95–$13.91; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 7,409 reviews — the moat a new listing must climb.