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Matte Screen Protector Iphone 12

Fail

Prices span $5.95–$13.91, mostly outside the sweet spot, so Matte Screen Protector Iphone 12 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$32K/yr16K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
88%top-5 click share · 8 brands · 12 sellers

Flapen Score

Matte Screen Protector Iphone 12 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Matte Screen Protector Iphone 12 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Screen Protector Iphone 12 market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Screen Protector Iphone 12 16K times last year and spent an estimated $32K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
20.2%
Market size, estimated
$32Ka year
Peak month
September1.7× the quietest month
Top search term
iphone 12 matte screen protector6K searches a year

02 · Price

A sale here is worth $10.08.

Listings sell for $10.08 on average, from $5.95 to $13.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $10.08 that is $3K to $5K a year per listing.

Average price
$10.08under the $15 to $100 sweet spot
Price range
$5.95–$13.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #2,129 within Maintenance, Upkeep & Repairs. It carries 7,409 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#2,129in Maintenance, Upkeep & Repairs
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
7,409per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Matte Screen Protector Iphone 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Brand 164%
  • Brand 212%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Matte Screen Protector Iphone 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Matte Screen Protector Iphone 12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 matte screen protector6K/yr
  • iphone 12 pro matte screen protector2K/yr
  • matte screen protector iphone 123K/yr
  • iphone 12 screen protector matte2K/yr
  • iphone 12 pro screen protector matte1K/yr
  • matte iphone 12 screen protector977/yr

Reviews and returns

What reviews say buyers love and hate about Matte Screen Protector Iphone 12

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Drop/Impact Protection”
13%of negative reviews mention “Ease Of Use”
1.5%of orders come back
“Not as easy to work with than others similar”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Matte Screen Protector Iphone 12 questions

Answered from the same tracked data.